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Sales Consultant

Company: Ted Britt Auto Group
Location: Dumfries
Posted on: January 27, 2023

Job Description:

We Offer:

Competitive Pay
Ongoing professional training
Excellent benefits package including
Life, Long Term Disability, Critical Illness, Accident Insurance
Legal Shield
401(k) and profit-sharing plan with employer match
Paid Holiday, Sick and Vacation Time

Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.

Essential Duties:
Sales Department Operations

Attain new and used sales quotas as agreed upon with the sales manager.
Use floor time effectively to meet customer needs & solicit sales of all products.
Present the features of all products to customers along with their benefits.
Show each customer advantages of products over competing brands.
Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of lower than anticipated profits.
Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
Maintain profit margin objective for all vehicle sales.
Follow procedures to ensure timely and proper completion of all paperwork.
Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service:

Follow the C.U.S.T.O.M. sales process
Greet customers immediately, in a courteous and friendly manner.
Handle telephone transactions quickly, and courteously.
Ensure customers are properly qualified for needs, wants, and ability to buy.
Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
Ensure the delivery to customer is an EVENT which endears the customer to the dealership.
Contact customers using mailing lists, tickler files & personal follow-up to encourage additional sales and ensure customer satisfaction.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Make Things Right.
Attend training sessions to keep current with sales techniques and sales department issues.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.)

Other Duties - As Assigned


Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Meet or exceed sales quotas on a regular basis.
Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.
Must have an approachable, likable personality.
Excellent communication Skills and demonstrated closing skills.
Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands:

The noise level in the work environment is occasionally loud.
Occasionally requires the ability to balance and push a 600+ lb. motorcycle.
Sales persons spend the majority of the day on their feet, demonstrating products.

Working Conditions:

Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
Occasionally exposed to exhaust fumes or other airborne particles.


Keywords: Ted Britt Auto Group, Alexandria , Sales Consultant, Sales , Dumfries, Virginia

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