(Remote) Business Analyst, Decision Management - Alexandria Virginia
Company: PenFed Credit Union
Posted on: June 24, 2022
Are you looking to take your career from good to great? As an
employee of PenFed, every day is an opportunity to thrive, and be
part of a team working to ensure our organization is providing
world class service to our members, employees, and our communities.
We exist to help our members realize their full potential, educate
and encourage their dreams, and make every effort to follow our
mission and help our members "do better." Joining PenFed is more
than being an employee; it's about being a part of the PenFed
PenFed is hiring a Business Analyst, Decision Management at one of
the following locations: Eugene, Oregon; Omaha, Nebraska; San
Antonio, Texas; Alexandria, Virginia. The primary purpose of this
job is to be responsible for leading growth strategy and direct
marketing analytics required for the development of PenFed's
Consumer Banking portfolio (with focus on one or more lines of
business, such as auto loans, student loans, or personal loans).
This position will understand the overall vision and strategy for
consumer banking products, to lead marketing analytics, direct data
mining, targeted offer segmentation, campaign list generation,
pricing/profitability analysis, and performance assessment. The
incumbent will be responsible for timely and accurate direct data
and financial analytics required to provide strategic insights
directed at increasing market share.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions. This is not
intended to be an all-inclusive list of job duties and the position
will perform other duties as assigned.
- Lead all aspects of direct acquisition targeted marketing
(pre-approval & ITA) analytics to drive applications, including but
not limited to look-alike model implementation, targeted offering
segmentation, target list generation, eligibility criteria
selection, profitability analysis, and campaign performance.
- Develop and manage the effective test and learn approach,
design the appropriate marketing campaign test and offer plan that
would significantly increase EXISTING MEMBERS' engagement across
all phases of lifecycle, including acquisition, member onboarding
cross-sell, and retention.
- Lead to develop sophisticated queries and work with credit
bureaus and vendors to capture data critical, identify NON-MEMBERS
opportunities, develop analytics and execute opportunities to
increase and optimize marketable universe, offers.
- Extensive technical skills and be familiar with analytical
tools such as SQL, Python/R and evaluate behavioral/demographic
attributes and other internal and external data elements, to
identify the profitable segments with high propensity for loan
originations and develop programs to derive incremental accounts,
loan originations, and balance growth.
- Provide campaign performance evaluations across all origination
channels' touchpoints, including direct mail, digital, mobile, call
center, statements, and branch.
- Develop an effective A/B testing strategy and capable of using
cash flow model to optimize marketing campaign.
- Demonstrate strong analytical skills, data mining skills and
business intuition to provide business insights to group leaders
and key partners.
- Interpret analytic findings and formulate recommendations to
share with key decision makers. Clearly articulate findings and
observations and make recommendations as appropriate.
- Work with Direct Marketing, Digital Marketing, Data Science
Modeling, Credit Policy, Credit System, Finance, and external
partners to evaluate, manage, and execute initiatives aimed at
driving consumer banking portfolio growth
Equivalent combination of education and experience is
- Bachelor's Degree in Economics, Mathematics, Statistics,
Finance, Engineering or a related field is required. Master's
Degree in a quantitative or a related field is highly
- Minimum of one (1) year of experience in consumer lending
industry (i.e., auto loans, student loans, personal loans, or
credit cards) and business analytics including but not limited to
marketing analytics, pricing analytics, profitability analytics,
statistical analysis within a financial services environment.
- Minimum of one (1) years' experience in direct acquisition
marketing analytics (i.e., auto loans, student loans, personal
loans, or credit cards), including but not limited to campaign
segmentation, test design, target list generation, statistical
analysis, performance evaluation, profitability, and product
development within a financial services environment.
- Hands-on skills in R/Python, SQL, VBA, Tableau, Excel,
PowerPoint, and proficiency working with large dataset are
- Experience in statistical model development, validation,
evaluation, and performance monitoring is preferred.
- Expertise in data Warehouse and business intelligence
associated tools are preferred.
- Proven project management and executive presentation
This position will not supervise employees.
Licenses and Certifications
There are no additional certifications required.
While performing the duties of this job, the employee is regularly
exposed to an indoor office setting with moderate noise.
*Most roles require working in an office setting with moderate
noise and the ability to lift 25 pounds.*
Ability to travel to various worksites and be on-call may be
Special Message Regarding COVID 19
PenFed is continuing to hire and train exceptional individuals to
help us serve our 2 million members both here and around the world.
In light of the current situation with COVID-19, we have modified
our hiring, onboarding, training, and deployment protocols in order
to comply with applicable current local and state guidance.
institutions with over 2 million members and over $26 billion in
assets. We serve members in all 50 states and the District of
Columbia, as well as in Guam, Puerto Rico and Okinawa. We are
federally insured by NCUA and we are an Equal Housing Lender. We
are available to members worldwide, via the web, seven days a week,
twenty-four hours a day.
We provide our employees with a lucrative benefits package
including robust medical, dental and vision plan options, plenty of
paid time off, 401k with employer match, on-site fitness facilities
at our larger locations, and more.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies
which will not discriminate or permit harassment or retaliation
against a person because of race, color, creed, age, sex, gender,
gender identity, gender expression, religion, national origin,
ancestry, marital status, military or veteran status or obligation,
the presence of a physical and/or mental disability or medical
condition, genetic information, sexual orientation, and all
statuses protected by applicable state or local law in all
recruiting, hiring, training, compensation, overtime, position
classifications, work assignments, facilities, promotions,
transfers, employee treatment, and in all other terms and
conditions of employment. PenFed will also prohibit retaliation
against individuals for raising a complaint of discrimination or
harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with
a disability so that they can apply for a job or perform the
essential functions of a job unless doing so causes a direct threat
to these individuals or others in the workplace and the threat
cannot be eliminated by reasonable accommodation or if the
accommodation creates an undue hardship to PenFed. Contact human
resources (HR) with any questions or requests for accommodation at
Keywords: PenFed Credit Union, Alexandria , (Remote) Business Analyst, Decision Management - Alexandria Virginia, Professions , Alexandria, Virginia
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