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(Remote) Business Analyst, Decision Management - Alexandria Virginia

Company: PenFed Credit Union
Location: Alexandria
Posted on: June 24, 2022

Job Description:


Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members "do better." Joining PenFed is more than being an employee; it's about being a part of the PenFed family.

PenFed is hiring a Business Analyst, Decision Management at one of the following locations: Eugene, Oregon; Omaha, Nebraska; San Antonio, Texas; Alexandria, Virginia. The primary purpose of this job is to be responsible for leading growth strategy and direct marketing analytics required for the development of PenFed's Consumer Banking portfolio (with focus on one or more lines of business, such as auto loans, student loans, or personal loans). This position will understand the overall vision and strategy for consumer banking products, to lead marketing analytics, direct data mining, targeted offer segmentation, campaign list generation, pricing/profitability analysis, and performance assessment. The incumbent will be responsible for timely and accurate direct data and financial analytics required to provide strategic insights directed at increasing market share.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

  • Lead all aspects of direct acquisition targeted marketing (pre-approval & ITA) analytics to drive applications, including but not limited to look-alike model implementation, targeted offering segmentation, target list generation, eligibility criteria selection, profitability analysis, and campaign performance.
  • Develop and manage the effective test and learn approach, design the appropriate marketing campaign test and offer plan that would significantly increase EXISTING MEMBERS' engagement across all phases of lifecycle, including acquisition, member onboarding cross-sell, and retention.
  • Lead to develop sophisticated queries and work with credit bureaus and vendors to capture data critical, identify NON-MEMBERS opportunities, develop analytics and execute opportunities to increase and optimize marketable universe, offers.
  • Extensive technical skills and be familiar with analytical tools such as SQL, Python/R and evaluate behavioral/demographic attributes and other internal and external data elements, to identify the profitable segments with high propensity for loan originations and develop programs to derive incremental accounts, loan originations, and balance growth.
  • Provide campaign performance evaluations across all origination channels' touchpoints, including direct mail, digital, mobile, call center, statements, and branch.
  • Develop an effective A/B testing strategy and capable of using cash flow model to optimize marketing campaign.
  • Demonstrate strong analytical skills, data mining skills and business intuition to provide business insights to group leaders and key partners.
  • Interpret analytic findings and formulate recommendations to share with key decision makers. Clearly articulate findings and observations and make recommendations as appropriate.
  • Work with Direct Marketing, Digital Marketing, Data Science Modeling, Credit Policy, Credit System, Finance, and external partners to evaluate, manage, and execute initiatives aimed at driving consumer banking portfolio growth

    Equivalent combination of education and experience is considered.

    • Bachelor's Degree in Economics, Mathematics, Statistics, Finance, Engineering or a related field is required. Master's Degree in a quantitative or a related field is highly preferred.
    • Minimum of one (1) year of experience in consumer lending industry (i.e., auto loans, student loans, personal loans, or credit cards) and business analytics including but not limited to marketing analytics, pricing analytics, profitability analytics, statistical analysis within a financial services environment.
    • Minimum of one (1) years' experience in direct acquisition marketing analytics (i.e., auto loans, student loans, personal loans, or credit cards), including but not limited to campaign segmentation, test design, target list generation, statistical analysis, performance evaluation, profitability, and product development within a financial services environment.
    • Hands-on skills in R/Python, SQL, VBA, Tableau, Excel, PowerPoint, and proficiency working with large dataset are required.
    • Experience in statistical model development, validation, evaluation, and performance monitoring is preferred.
    • Expertise in data Warehouse and business intelligence associated tools are preferred.
    • Proven project management and executive presentation skills.Supervisory Responsibility

      This position will not supervise employees.

      Licenses and Certifications

      There are no additional certifications required.

      Work Environment

      While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

      *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*


      Ability to travel to various worksites and be on-call may be required.

      Special Message Regarding COVID 19

      PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world. In light of the current situation with COVID-19, we have modified our hiring, onboarding, training, and deployment protocols in order to comply with applicable current local and state guidance.

      About Us

      institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.

      We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.

      Equal Employment Opportunity

      PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

      PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.

Keywords: PenFed Credit Union, Alexandria , (Remote) Business Analyst, Decision Management - Alexandria Virginia, Professions , Alexandria, Virginia

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