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Consumer Insight Mgr

Company: Parks, Experiences and Products
Location: Manassas
Posted on: August 6, 2022

Job Description:

"We make magic." That s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, evaluates and understands audiences and their perceptions, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.You will report to a Senior Manager within Consumer Insights and the location for this role is Orlando as a hybrid employee requiring regular in-person availability with the option to also partially work remote. This role will support consumer market research elements of the following team scope of responsibility for the Walt Disney World Resort: Consumer Insight, Marketing Strategy, Sales Analytics, Commercial, Advanced Optimization and Channel Analytics. Job Overview-Internal : "We make magic." That s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, evaluates and understands audiences and their perceptions, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.You will report to a Senior Manager within Consumer Insights and the location for this role is Orlando as a hybrid employee requiring regular in-person availability with the option to also partially work remote. This role will support consumer market research elements of the following team scope of responsibility for the Walt Disney World Resort: Consumer Insight, Marketing Strategy, Sales Analytics, Commercial, Advanced Optimization and Channel Analytics. Responsibilities : The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, data analysis, synthesis, and presentation of objective, clear, and actionable insights. --- Integrate Insights - Summarize multiple sources of information to provide holistic perspectives and recommendations to identify new business opportunities and provide forward-looking projections --- Think Expansively - Demonstrate curiosity and challenge the status quo to create new ways to analyze and summarize data insights and patterns --- Analyze data and draw conclusions - Create fact-based insights, test hypotheses, and build models to produce objective and clear conclusions --- Exercise leadership - Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide insights and actionable results that address the business opportunities --- Team up with partners - Develop and further relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables --- Tell Stories - Use all available resources to communicate findings in an easily understandable way that is actionable for the business Basic Qualifications :

  • Minimum 5 years relevant experience in a related field of research (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
  • Experience turning data into insights and communicating complex ideas with simplicity and concision
  • Experience in quantitative and qualitative research design, analysis, and interpretation
  • Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, R, SPSS)
  • Experience in the use of Tableau to create in-depth visualizations, Excel (can maintain complex spreadsheets), and presentation software such as PowerPoint.
  • Demonstrated understanding of travel industry, business performance metrics, economic indicators, financial results, and marketing strategy
  • Critical thinker, able to sort through complex business issues, able to think out of the box and question status quo
  • Demonstrated strong work ethic and high intellectual curiosity
  • High attention to detail and accuracy is a must
  • Experience presenting to senior leaders and executives. Preferred Qualifications :
    • --- Tableau experience --- Previous experience supporting guest experience measurement, product innovation, forecasting consumer behavior, or similar studies --- Experience in developing and managing custom tracker studies --- SAS / SPSS Required Education :
      • Bachelor's degree in a relevant field of study including but not limited to Research, Economics, Cognitive Science, Business, Data Science Preferred Education :
        • Master's degree in business and/or data analytics field of study

Keywords: Parks, Experiences and Products, Alexandria , Consumer Insight Mgr, Other , Manassas, Virginia

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