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Director, Membership

Company: ASAE Business Services, Inc.
Location: Alexandria
Posted on: September 12, 2020

Job Description:

NACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. Our goal is to be the place where a diverse mix of talented people want to come, to stay, and to do their best work.

Creativity and cross-team collaboration drive NACUBO’s achievements and contribute to individual success. All staff members are encouraged to think creatively about how they and NACUBO can address mission, member needs, and challenges that will inevitably arise from time to time. They are also encouraged to develop and nurture strong partnerships throughout the association. These partnerships help individuals, teams, and the association accomplish the activities, goals and strategies of the organization and of individual positions.

Imagination, innovation, and curiosity are welcome, and all require some risk taking. NACUBO encourages staff to engage in bold thinking, to put forward new ideas and proposals, and to openly debate the risks—upside and downside—associated with new ideas.

Each member of the NACUBO staff is responsible for creating and sustaining esprit de corps across the organization.

To accomplish all of this, staff will need strong communication and strategic thinking skills. NACUBO is committed to nurturing these skills in all staff members.

Position Summary

The director of membership at NACUBO serves as the primary lead for all aspects of membership. This includes the development and execution of the member recruitment, orientation, engagement, and retention strategies on behalf of the national association and its regional associations. This position involves both marketing and analytics as well as the ability to take data insights and turn them into actionable outcomes that shape the activities of the association.

In this role, the director will work closely with the vice president of digital engagement, the membership team, the marketing team, and staff throughout the organization to grow NACUBO’s membership and reinforce NACUBO’s value to its members.

Essential Functions

The essential areas of work for this position are membership and membership marketing.

Membership

• Lead all association member acquisition activities including the execution of a year-round member recruitment strategy to achieve annual member retention, recruitment, and budgetary goals. This includes—

o Developing membership marketing strategies and campaign plans to acquire, retain, and reactivate members

o Analyzing and evaluating membership marketing activities, membership data, and trends

o Considering and implementing strategies to increase member engagement and regularly reviewing membership features and benefits

o Working collaboratively to deliver services that provide value, meaningfully engage members improve retention, and support NACUBO membership

o Tracking, analyzing, and reporting on recruiting efforts on a monthly basis

• Create a member-focused culture and model relationship-building skills in all interactions. Foster a climate of innovation and resolve problems to ensure member satisfaction.

• Manage the membership intake and orientation processes to maximize efficiency and develop key messages and communication vehicles targeted to new members during their first year of membership and retain current members.

• Direct dues billing process and follow-up collection efforts including conducting phone calls, developing talking points, and gathering data from this effort to inform future activities.

• Work across teams to develop a year-round retention strategy focused on increasing overall participation levels of member institutions and increasing the number of individuals within a member institution that directly experience the value of NACUBO membership.

• Work with the membership team to maintain accurate data within the association database. Build integrity reports and systems to identify and correct missing or erroneous records. Manage external communications and processes implemented by external vendor support.

• Develop and facilitate an “exit interview” process for all member cancellations. Analyze data collected from this activity to inform future member recruitment and retention activities and communicate findings to help inform the association.

• Work with key volunteer groups (primary representatives, issues councils, regional association leadership) to support recruitment and retention activities and to gather additional member data that supports marketing efforts and influences the development of all programmatic efforts.

Membership Marketing

• Work closely with the director of marketing to create and execute a complete set of membership marketing strategies, plans, and campaigns. This includes collaborating to—

o Oversee the production of all materials related to the promotion of NACUBO membership

o Review content on the NACUBO website to ensure core messaging outlining the value of membership is being appropriately delivered

o Utilize multiple communication channels and other technologies (e.g., social media) to deliver NACUBO membership messages

o Responsible for all membership-related email marketing

o Write compelling membership marketing content, including email campaigns and print collateral to promote the benefits of NACUBO and the value of joining

• Work closely with the chief technology officer and netForum business analyst to oversee all AMS functionality improvements and develop innovative marketing ideas based on database capabilities.

• Develop and monitor all budgets related to the position.

• Supervise the Senior Manager, Membership and Analytics, and Manager, Membership.

• Participate in organizational committees as requested.

• Perform other duties as assigned.

Regional Activities

Consistent with NACUBO's contractual obligations, the director of membership will—

• Ensure membership team is providing strong member service as a delegate or primary point-of-contact for membership coordinators in each of NACUBO’s regional affiliated associations (CACUBO, EACUBO, SACUBO and WACUBO).

• Evaluate membership team by reviewing regular communication to ensure that each association is receiving the information necessary to support their recruitment and retention efforts, in addition to the identification of collaborative opportunities among the associations.

1. Innovation: Must have demonstrated success in entrepreneurial risk taking. Must be marketing savvy and know when to use technical know-how and where to look for solutions.

2. Member Service: Manages difficult or emotional customer situations. member feedback to improve service. Responds to requests for service and assistance.

3. Technological Aptitude: Exhibits a high degree of knowledge and experience with information technology, including but not limited to association management systems and web technology. Adapts to new technologies. Uses technology to increase productivity.

4. Team Player: Candidates must possess a team spirit, approach relationships with a win-win perspective, and be accountable for their interactions in a collaborative work environment.

5. Planning and Organization: Integrates changes smoothly. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently.

6. Strategic Thinking: Adapts strategy to changing conditions. Analyzes market and competition. Develops strategies to achieve organizational goals. Understands organizations strengths and weaknesses.

7. Project and People Management: Possesses extensive experience in the management, supervision, and development of staff and the assessment of resource needs and their fulfillment. Demonstrates strong communication (oral and written) and interpersonal skills.

8. Integrity and Dependability: Must embody high ethical standards and values, be a team player, and own up to mistakes as well as successes. Commits to doing the best job possible.

9. Excellent speaking skills: As the association's voice of membership and member relations, the director will, from time to time, speak at conferences and make other presentations.

10. Self-starter: Have the discipline to fulfill commitments to reporters, staff,

members, and other stakeholders.

Qualifications

• Bachelor’s degree required.

• 10-15 years’ experience of senior association membership marketing experience with demonstrated success, preferably in the education sector. The successful individual will have a proven track record for successfully increasing and sustaining membership

• Experience working with vendors, developing, and managing budgets, and managing revenue centers of the organization.

• Extensive knowledge and experience with an association management software/database.

• Extensive knowledge of Microsoft Excel.

This position works in a professional office environment. This position routinely uses standard office equipment such as computers, phones, shredders, and copiers. This position works in a climate-controlled environment, but internal office temperatures may fluctuate.

Due to COVID-19, the NACUBO offices are closed and employees are required to work from home.

Physical Demands

1. Sedentary work: Exerting up to 10 pounds occasionally.

2. To perform the duties of this position, the employee is regularly required to talk and hear. The employee may frequently be required to stand, walk, use hands and fingers to type, handle or feel, and reach with arms and hands.

Position Type/Expected Hours of Work

This is a full-time regular position. Typical days and hours of work are Monday through Friday 8:45 a.m. to 4:45 p.m. This position may be eligible for an alternate work arrangement (i.e., flextime), please refer to the Employee Handbook for details. There may be occasional evening and weekend work as job duties or projects require it.

Travel

Travel is primarily local during the business day; however, some out of the area travel and overnight may be expected.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Other Duties

Please note this position description does not cover, contain or list a full comprehensive listing of duties or responsibilities that are required of the employee in this role. Duties, responsibilities, and activities may change at any time with or without notice.

About NACUBO

The National Association for College and University Business Officers (NACUBO) is the premier membership association serving all areas of higher education’s business and finance offices with professional training, advocacy, research, and consulting services. NACUBO’s membership includes approximately 1,600 institutions of higher education and 40,000 individuals. Established in 1962, NACUBO has been an association since it succeeded a federation of associations of business officers that had given the profession a framework since 1951. NACUBO now represents more than two-thirds of the higher education institutions in the United States.

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Keywords: ASAE Business Services, Inc., Alexandria , Director, Membership, Other , Alexandria, Virginia

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