NACUBO is committed to diversity because it enriches and
strengthens how we advance our mission, just as it does for
institutions of higher education. We are fully focused on equality
and believe deeply in diversity of race, gender, sexual
orientation, religion, ethnicity, national origin and all the other
fascinating characteristics that make us different. Our goal is to
be the place where a diverse mix of talented people want to come,
to stay, and to do their best work.
Creativity and cross-team collaboration drive NACUBO’s
achievements and contribute to individual success. All staff
members are encouraged to think creatively about how they and
NACUBO can address mission, member needs, and challenges that will
inevitably arise from time to time. They are also encouraged to
develop and nurture strong partnerships throughout the association.
These partnerships help individuals, teams, and the association
accomplish the activities, goals and strategies of the organization
and of individual positions.
Imagination, innovation, and curiosity are welcome, and all
require some risk taking. NACUBO encourages staff to engage in bold
thinking, to put forward new ideas and proposals, and to openly
debate the risks—upside and downside—associated with new ideas.
Each member of the NACUBO staff is responsible for creating and
sustaining esprit de corps across the organization.
To accomplish all of this, staff will need strong communication
and strategic thinking skills. NACUBO is committed to nurturing
these skills in all staff members.
The director of membership at NACUBO serves as the primary lead
for all aspects of membership. This includes the development and
execution of the member recruitment, orientation, engagement, and
retention strategies on behalf of the national association and its
regional associations. This position involves both marketing and
analytics as well as the ability to take data insights and turn
them into actionable outcomes that shape the activities of the
In this role, the director will work closely with the vice
president of digital engagement, the membership team, the marketing
team, and staff throughout the organization to grow NACUBO’s
membership and reinforce NACUBO’s value to its members.
The essential areas of work for this position are membership and
• Lead all association member acquisition activities including
the execution of a year-round member recruitment strategy to
achieve annual member retention, recruitment, and budgetary goals.
o Developing membership marketing strategies and campaign plans
to acquire, retain, and reactivate members
o Analyzing and evaluating membership marketing activities,
membership data, and trends
o Considering and implementing strategies to increase member
engagement and regularly reviewing membership features and
o Working collaboratively to deliver services that provide
value, meaningfully engage members improve retention, and support
o Tracking, analyzing, and reporting on recruiting efforts on a
• Create a member-focused culture and model
relationship-building skills in all interactions. Foster a climate
of innovation and resolve problems to ensure member
• Manage the membership intake and orientation processes to
maximize efficiency and develop key messages and communication
vehicles targeted to new members during their first year of
membership and retain current members.
• Direct dues billing process and follow-up collection efforts
including conducting phone calls, developing talking points, and
gathering data from this effort to inform future activities.
• Work across teams to develop a year-round retention strategy
focused on increasing overall participation levels of member
institutions and increasing the number of individuals within a
member institution that directly experience the value of NACUBO
• Work with the membership team to maintain accurate data within
the association database. Build integrity reports and systems to
identify and correct missing or erroneous records. Manage external
communications and processes implemented by external vendor
• Develop and facilitate an “exit interview” process for all
member cancellations. Analyze data collected from this activity to
inform future member recruitment and retention activities and
communicate findings to help inform the association.
• Work with key volunteer groups (primary representatives,
issues councils, regional association leadership) to support
recruitment and retention activities and to gather additional
member data that supports marketing efforts and influences the
development of all programmatic efforts.
• Work closely with the director of marketing to create and
execute a complete set of membership marketing strategies, plans,
and campaigns. This includes collaborating to—
o Oversee the production of all materials related to the
promotion of NACUBO membership
o Review content on the NACUBO website to ensure core messaging
outlining the value of membership is being appropriately
o Utilize multiple communication channels and other technologies
(e.g., social media) to deliver NACUBO membership messages
o Responsible for all membership-related email marketing
o Write compelling membership marketing content, including email
campaigns and print collateral to promote the benefits of NACUBO
and the value of joining
• Work closely with the chief technology officer and netForum
business analyst to oversee all AMS functionality improvements and
develop innovative marketing ideas based on database
• Develop and monitor all budgets related to the position.
• Supervise the Senior Manager, Membership and Analytics, and
• Participate in organizational committees as requested.
• Perform other duties as assigned.
Consistent with NACUBO's contractual obligations, the director
of membership will—
• Ensure membership team is providing strong member service as a
delegate or primary point-of-contact for membership coordinators in
each of NACUBO’s regional affiliated associations (CACUBO, EACUBO,
SACUBO and WACUBO).
• Evaluate membership team by reviewing regular communication to
ensure that each association is receiving the information necessary
to support their recruitment and retention efforts, in addition to
the identification of collaborative opportunities among the
1. Innovation: Must have demonstrated success in entrepreneurial
risk taking. Must be marketing savvy and know when to use technical
know-how and where to look for solutions.
2. Member Service: Manages difficult or emotional customer
situations. member feedback to improve service. Responds to
requests for service and assistance.
3. Technological Aptitude: Exhibits a high degree of knowledge
and experience with information technology, including but not
limited to association management systems and web technology.
Adapts to new technologies. Uses technology to increase
4. Team Player: Candidates must possess a team spirit, approach
relationships with a win-win perspective, and be accountable for
their interactions in a collaborative work environment.
5. Planning and Organization: Integrates changes smoothly.
Prioritizes and plans work activities. Sets goals and objectives.
Uses time efficiently.
6. Strategic Thinking: Adapts strategy to changing conditions.
Analyzes market and competition. Develops strategies to achieve
organizational goals. Understands organizations strengths and
7. Project and People Management: Possesses extensive experience
in the management, supervision, and development of staff and the
assessment of resource needs and their fulfillment. Demonstrates
strong communication (oral and written) and interpersonal
8. Integrity and Dependability: Must embody high ethical
standards and values, be a team player, and own up to mistakes as
well as successes. Commits to doing the best job possible.
9. Excellent speaking skills: As the association's voice of
membership and member relations, the director will, from time to
time, speak at conferences and make other presentations.
10. Self-starter: Have the discipline to fulfill commitments to
members, and other stakeholders.
• Bachelor’s degree required.
• 10-15 years’ experience of senior association membership
marketing experience with demonstrated success, preferably in the
education sector. The successful individual will have a proven
track record for successfully increasing and sustaining
• Experience working with vendors, developing, and managing
budgets, and managing revenue centers of the organization.
• Extensive knowledge and experience with an association
• Extensive knowledge of Microsoft Excel.
This position works in a professional office environment. This
position routinely uses standard office equipment such as
computers, phones, shredders, and copiers. This position works in a
climate-controlled environment, but internal office temperatures
Due to COVID-19, the NACUBO offices are closed and employees are
required to work from home.
1. Sedentary work: Exerting up to 10 pounds occasionally.
2. To perform the duties of this position, the employee is
regularly required to talk and hear. The employee may frequently be
required to stand, walk, use hands and fingers to type, handle or
feel, and reach with arms and hands.
Position Type/Expected Hours of Work
This is a full-time regular position. Typical days and hours of
work are Monday through Friday 8:45 a.m. to 4:45 p.m. This position
may be eligible for an alternate work arrangement (i.e., flextime),
please refer to the Employee Handbook for details. There may be
occasional evening and weekend work as job duties or projects
Travel is primarily local during the business day; however, some
out of the area travel and overnight may be expected.
We are an equal opportunity employer and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, national origin, disability status,
protected veteran status, or any other characteristic protected by
Please note this position description does not cover, contain or
list a full comprehensive listing of duties or responsibilities
that are required of the employee in this role. Duties,
responsibilities, and activities may change at any time with or
The National Association for College and University Business
Officers (NACUBO) is the premier membership association serving all
areas of higher education’s business and finance offices with
professional training, advocacy, research, and consulting services.
NACUBO’s membership includes approximately 1,600 institutions of
higher education and 40,000 individuals. Established in 1962,
NACUBO has been an association since it succeeded a federation of
associations of business officers that had given the profession a
framework since 1951. NACUBO now represents more than two-thirds of
the higher education institutions in the United States.
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