Tradeshow Program Manager

Company: MCKESSON
Location: Richmond
Posted on: May 14, 2025

Job Description:

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

McKesson Medical-Surgical is seeking a highly motivated and experienced Tradeshow Program Manager to lead our industry presence with engaging tradeshow and industry event experiences that showcase how our products and services can help our customers deliver better patient care.

This role requires robust project management skills and a strategic approach to tradeshow logistics , aligning with the business unit' s overarching tradeshow strategy. The candidate will work closely with both internal and external stakeholders to deliver exceptional experiences that meet strategic objectives and ROI targets. The position is housed on the Medical-Surgical Communications & Events Team and reports to the Director of Events.

The ideal candidate will have a proven record of successfully building and executing trade shows, industry events, B2B experiences, campaigns, sales meetings and other brand activations in alignment with core marketing objectives.

Key Responsibilities:

• Develop and maintain a comprehensive annual tradeshow strategy, ensuring it aligns with organizational goals and maximizes the use of staffing and financial resources to boost attendee engagement.
  
• Maintain the master tradeshow calendar and efficiently manage the Salesforce tradeshow intake and investment review process to ensure strategic alignment and resource allocation.
  
• Develop and manage detailed tradeshow budgets, ensuring financial efficiency and comprehensive evaluation of criteria for future participation.
  
• Oversee all tradeshow logistics , including exhibit setup, vendor relations, agenda planning, speaker coordination, shipping and on-site management to ensure flawless execution.
  
• Lead show contracting, booth selection , and sponsorship engagement efforts, working closely with marketing teams to develop and implement impactful marketing campaigns.
  
• Coordinate with the digital marketing team to enhance attendee experience before, during and after tradeshows and leverage innovative technologies to boost tradeshow lead generation effort s.
  
• Ensure creation and quality control of all tradeshow materials, from graphics and presentations to signage and exhibit inventory, providing timely updates and clear communication to stakeholders to maintain consistency and brand integrity.
  
• Ensure compliance with legal and regulatory requirements, including healthcare industry guidelines
  
• Carefully collect and analyze post-show feedback and financial data to accurately calculate return on investment , identify areas of improvement and inform strategic decisions and engagement strategy.
  
• Contribute to monthly and quarterly investment and ROI review presentations and meetings, providing data-driven insights to refine tradeshow program.
  
  
  Minimum Requirements:
  
  • 4+ years of relevant experience
    
    
    Education:
    
    • Bachelor's degree in event management, hospitality, business, marketing preferred
      
      
      Critical Skills:
      
      • 4 years' experience in tradeshow design, programming and management or project management
        
      • Leadership in project management or hospitality and excellent customer service skills
        
      • Proven success in managing major tradeshows and events
        
      • Strong communication and data management/analytics skills
        
      • Proficient use of Microsoft excel and other data management tools
        
      • Experience managing multiple complex projects with cloud-based team management systems
        
        
        Preferred Qualifications:
        
        
        • Relevant industry certifications (e.g., CMP, CEM, PMP)
          
        • Project management training (e.g., Six Sigma)
          
        • Experience managing forms, reports, dashboards and leads in Salesforce
          
        • Healthcare industry experience
          
          
          Physical Requirements:
          
          • Desk-based work with less than 40% travel for tradeshows
            
          • Availability for nights and weekends as needed
            
            
            If you are a results-driven and creative tradeshow manager with a passion for healthcare, we encourage you to apply for this exciting opportunity at McKesson Medical-Surgical.
            
            We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
            
            Our Base Pay Range for this position
            
            $76,100 - $126,800
            
            McKesson is an Equal Opportunity Employer
            
            McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
            
            Join us at McKesson!

Keywords: MCKESSON, Alexandria , Tradeshow Program Manager, Executive , Richmond, Virginia