Associate Director, Digital Fundraising Strategy
Company: Sierra Club Group
Location: Washington
Posted on: April 25, 2024
Job Description:
Job Title: Associate Director, Digital Fundraising
StrategyDepartment: Digital StrategiesLocation: Oakland, Washington
DC or RemoteReports To: Digital Marketing DirectorSupervises: Up to
2 StaffContext: At the Sierra Club, we believe in the power of
interdependence. Together, we remain committed to the fight for a
healthy climate built on a foundation of environmental, racial,
economic, and gender justice - a future where all people benefit
from a healthy, thriving planet and a direct connection to nature.
As the climate crisis and deeply entrenched systemic racism all
fuel injustice, we will continue to fight for a bold,
transformational agenda that recognizes the interconnectedness
between our planet, our humanity, and our future. By recognizing
that our destinies are tied, we continue to name that all things
are fundamentally connected, and the overlap between ecology, race,
gender, and representative government will move to either advance
our collective humanity or to oppress it. Sierra Club has close to
800 staff across the country and a network of 64 local chapters
that are led and fueled by thousands of volunteers. We are also
proud to be a unionized employer, with three labor unions
representing more than half of our employees.Scope: The Associate
Director, Digital Fundraising Strategy leads the strategy, planning
and creative development of the Sierra Club's email and SMS
fundraising program. This position performs a variety of
programmatic, strategic, creative and analytic functions;
identifies opportunities to improve online fundraising efforts; and
works closely with others around the Sierra Club, as well as key
consultants and vendors, to ensure that the email and SMS channels
align with overall organizational priorities and delivers on
revenue goals.Job activities include but are not limited to:
- Manages Sierra Club's email and SMS fundraising program.
Conceptualizes email campaigns and opportunities; oversees and
develops copy and creative; and works with the Associate Director,
Digital Fundraising to develop testing strategies and analyze
program results.
- Owns digital onboarding and cultivation messaging streams.
Monitors welcome series performance and proposes optimizations.
Identifies opportunities for list cultivation and engagement in
coordination with the Digital Strategies and Communications teams.
Manages content collection and copy drafting for the weekly Insider
newsletter.
- Drafts compelling campaign creative. Writes and edits copy for
fundraising emails, SMS alerts, landing pages, and web promotions.
Collaborates with the Web Strategy Director to produce web content
that helps reach SEO goals and drafts paid search advertising copy
as needed.
- Co-manages email and SMS implementation. Performs quality
assurance on all outgoing email and SMS content, and assists in
setup as needed.
- Collaborates to manage an integrated multichannel supporter
experience. Works closely with key stakeholders in Digital
Strategies to manage the email calendar and supporter experience,
as well as ensure communications align with organizational
priorities and revenue goals. Identifies opportunities for
integration with other channels including web, paid advertising,
social media, and direct mail.
- Manages 1-2 staff members on the Digital Marketing team. Works
with direct reports to develop annual performance goals, provide
ongoing support and feedback, and monitor job performance.The
successful candidate must demonstrate the following skills,
experience and competencies:
- Significant experience managing the email and SMS fundraising
programs for a mid-large sized nonprofit. Proven hands-on
experience with successful direct response programs, specifically
email and digital campaigns.
- Excellent written and verbal communication skills, including
experience developing compelling and creative direct response
campaigns for email, SMS and web.
- Strong communication, organizational, problem-solving and
analytical skills. Ability to juggle multiple projects at once
while meeting tight deadlines with occasional "rapid response"
opportunities.
- Experience managing staff, including experience providing
regular constructive feedback and performance evaluations.
- Commitment to collaborating with others in a complex, dynamic
organizational environment. Your first instinct is to develop
trust, find creative solutions, and form strong collaborative
working relationships.
- Commitment to continuously deepening and evolving your own
understanding of systems of oppression through study, openness, and
humility. And you easily recognize your own relationship to
privilege and power, examining and shifting your behaviors as
appropriate.
- Solutions-oriented - you see mistakes as opportunities for
growth; problems as catalysts for solutions, and inspire others
along the journey. You carry a constructive approach, can-do
attitude, a sense of humor, and authentic kindness wherever you
go.The strongest candidates will also demonstrate the following
skills, experience and competencies:
- Hands-on experience working with Salesforce, Salesforce
Marketing Cloud, and Mobile Commons, including direct email and SMS
implementation experience.
- Knowledge of SEO fundamentals, including keyword research, for
content creation.
- Testing and optimization experience and knowledge of best
practices.
- Experience with cross-departmental collaboration and
organization.
- Proficient in HTML/CSS, website content management systems,
spreadsheets, and word processing.
- Familiarity with basic design elements and editing
software.$90,000 - $100,000 a yearCompensation and BenefitsThe
salary range for this position is $90,000 - $100,000.The Sierra
Club offers a competitive salary package commensurate with skills
and experience plus excellent benefits that include medical,
dental, and vision coverage, and a retirement savings 401(k)
plan.This is a category #4 exempt non-represented professional
position.Sierra Club values the expertise and talents of foreign
nationals. Sierra Club sponsors both nonimmigrant and immigrant
visas when certain criteria are met, based on immigration laws and
organizational needs. Such sponsorship is at the discretion of the
Department Head and Sierra Club People Department in consultation
with the employee's manager. The Sierra Club cannot guarantee the
approval of a visa petition. The Sierra Club is an equal
opportunity employer committed to workforce belonging.To ApplyThe
Sierra Club provides equal employment and advancement opportunities
to all staff members. Employment decisions are based on merit,
qualifications, lived experience and skills. The Sierra Club does
not discriminate in employment opportunities or practices on the
basis of race, color, creed, religion, national origin, immigration
status, socioeconomic status, ancestry, age, size, sex, sexual
orientation, gender, gender identity, familial status, veteran
status, disability, AIDS/HIV status, medical condition, prior
conviction, arrest history, traits historically associated with
race, including, but not limited to, hair texture and protective
hairstyles, or any other characteristic protected by law.The Sierra
Club values applicants who are people that identify as Black,
Indigenous, and other minoritized groups; women; queer,
transgender, gender non-conforming, and gender fluid
people.Explore, enjoy and protect the planet.
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Keywords: Sierra Club Group, Alexandria , Associate Director, Digital Fundraising Strategy, Executive , Washington, Virginia
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