Director, Membership

Company: College of Charleston
Location: Alexandria
Posted on: September 15, 2023

Job Description:

Position Overview The chamber of commerce profession has undergone a renaissance due to the efforts of chambers during the global pandemic and economic recovery. As a result, ACCE (Association of Chamber of Commerce Executives) has experienced strong financial positioning and healthy member satisfaction ratings. Our current strategic plan creates a long-term sustainable business model for the association, leveraging modern tactics and technology to promote the industry and expand membership by championing access, inclusivity, and diversity. With this foundation in place, we are seeking a dynamic membership executive to develop and execute a strategic membership recruitment and retention plan in support of the organization's growth. Position includes approximately 10-20% travel. Do you enjoy working with a variety of organizations - big and small? Do you get excited about helping others by providing solutions to their challenges? Are you goal oriented and driven to make, or exceed, monthly performance targets? ACCE's Director, Membership will manage the entire membership lifecycle from recruitment and application, to on-boarding, and touchpoint communications, to retention, and is also responsible for ongoing member care and relations. The ideal candidate will be self-motivated and tech savvy. A team player with a passion for leveraging resources and technology to support membership goals and objectives. Primary Responsibilities

• Craft strategy for, and lead the association's membership recruitment and retention process, serving as the primary point of contact for membership inquiries (phone, email, mail, in-person) and delivery of member support services
• Conduct daily sales activity to achieve the association's overall membership revenue goals and support the organization's annual operating budget
• Gain deep knowledge of ACCE value proposition, programs, resources, benefits, and peer divisions to employ a consultative sales approach to securing new and prospective members
• Create and implement a comprehensive membership sales strategy plan that prioritizes member acquisition, retention, and engagement to deliver on key revenue targets
• Keep up to date with industry trends and membership best practices, serving as the membership thought leader on staff and within the chamber industry
• Oversee outbound communications process for notifying and processing membership renewals in support of a 90% annual retention rate
• Utilize LinkedIn, Facebook, Google alerts and other social media to identify and reach out to prospective members
• Analyze data to measure the success of membership growth efforts and make data-driven recommendations for improvement
• Oversee membership data in our database (Fonteva, a Salesforce-based AMS) including but not limited to : accurate membership and prospect records, membership revenue reporting (actual) and deferred annual reporting, renewal and retention
• Build on and maintain a robust current prospective member recruitment list
• Serve as a collection agent on past due accounts, as needed
• Organize and staff the ACCE booth at conferences and annual convention; travel as needed
• Maintain positive relationships with staff, members, prospective members, sponsors, partners, and other organizations to ensure the highest quality of service and the positive image of the association
• Support special projects or provide input to other departments as needed Qualifications and Abilities
  • Bachelor's degree preferred
  • Minimum of five years membership management experience in a non-profit organization or association
  • Superior communication skills, specifically speaking/writing clearly and persuasively as well as listening attentively
  • Strong CRM/AMS database experience required; knowledge of Salesforce an advantage
  • Strong computer skills including Microsoft Suite: Teams, Outlook, Word, and Excel
  • Ability to work independently to meet monthly and annual revenue goals
  • Effective at making engaging presentations in-person and virtually
  • Ability to collaborate and work effectively on a remote team
  • Exceptional customer service; commitment to delivering member satisfaction
  • Excellent critical thinking/problem solving skills; solution-oriented, proactive, and highly responsive
  • Ability to self-direct and multi-task, prioritize, manage time effectively, and move seamlessly between a variety of projects
  • Willingness to adapt to change and commitment to constant improvement

Keywords: College of Charleston, Alexandria , Director, Membership, Executive , Alexandria, Virginia