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Marketing Manager

Company: ROCS Grad Staffing
Location: Alexandria
Posted on: September 12, 2023

Job Description:

Why You Want To Work Here:We are an energetic national nonprofit organization that supports an industry that serves over 150 million Americans every day. We are seeking a highly organized, analytical, and experienced individual for our Marketing Manager opening. The ideal candidate has a knack for setting clear objectives while understanding unique needs to develop and execute marketing programs and campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and thrive under tight deadlines to meet changing needs. Responsibilities of the Marketing Manager:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Own the end-to-end execution of marketing programs and campaigns for products and events, leveraging internal support and cross-functional collaboration
  • Help develop and manage creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets across wide variety of programs and campaigns
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize alongside the marketing team accordingly
  • Partner across the marketing team to analyze marketing best practices and gather customer and market insights to inform successful strategies, increase customer conversions, and generate more qualified leads
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, paid digital, social and web teams to design, test, and evolve lead-nurturing tacticsRequirements of the Marketing Manager:
    • Bachelors degree in marketing, business, or related field
    • 5+ years of proven experience
    • Proven success in developing integrated marketing plans and campaigns, as well as social media strategy
    • Strong knowledge of marketing strategies, channels, and branding
    • Strong project management, multitasking, and decision-making skills
    • Experience with social media and web technologies such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads and social posting platforms
    • Metrics-driven marketing mind with eye for creativity
    • Experience with marketing automation, CRM and content management tools
    • Strong time management and organizational abilities
    • Familiarity with SEO/SEM and Google Analytics
    • Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
    • Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar preferred

Keywords: ROCS Grad Staffing, Alexandria , Marketing Manager, Executive , Alexandria, Virginia

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