Marketing Manager
Company: ROCS Grad Staffing
Location: Alexandria
Posted on: September 12, 2023
Job Description:
Why You Want To Work Here:We are an energetic national nonprofit
organization that supports an industry that serves over 150 million
Americans every day. We are seeking a highly organized, analytical,
and experienced individual for our Marketing Manager opening. The
ideal candidate has a knack for setting clear objectives while
understanding unique needs to develop and execute marketing
programs and campaigns. The manager should be equally proficient
with day-to-day marketing activities and long-term strategizing and
thrive under tight deadlines to meet changing needs.
Responsibilities of the Marketing Manager:
- Establish positioning, identify target audiences, and develop
marketing plans with specific objectives across different channels
and segments
- Own the end-to-end execution of marketing programs and
campaigns for products and events, leveraging internal support and
cross-functional collaboration
- Help develop and manage creative briefs and guide creative
direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets across
wide variety of programs and campaigns
- Identify effectiveness and impact of current marketing
initiatives with tracking and analysis and optimize alongside the
marketing team accordingly
- Partner across the marketing team to analyze marketing best
practices and gather customer and market insights to inform
successful strategies, increase customer conversions, and generate
more qualified leads
- Create, maintain, and conduct analytics reporting across
multiple platforms and extract key insights for future campaign
development and go-to-market strategies, complete with formal
proposals and recommendations on tactics
- Partner with email, paid digital, social and web teams to
design, test, and evolve lead-nurturing tacticsRequirements of the
Marketing Manager:
- Bachelors degree in marketing, business, or related field
- 5+ years of proven experience
- Proven success in developing integrated marketing plans and
campaigns, as well as social media strategy
- Strong knowledge of marketing strategies, channels, and
branding
- Strong project management, multitasking, and decision-making
skills
- Experience with social media and web technologies such as
LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads
and social posting platforms
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation, CRM and content
management tools
- Strong time management and organizational abilities
- Familiarity with SEO/SEM and Google Analytics
- Proficient with Microsoft Office; strong Word, Excel,
PowerPoint, and email (Outlook) required
- Experience in the Adobe Creative suite (Photoshop, InDesign,
and/or Illustrator) or similar preferred
Keywords: ROCS Grad Staffing, Alexandria , Marketing Manager, Executive , Alexandria, Virginia
Didn't find what you're looking for? Search again!
Loading more jobs...