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Marketing & Development Manager

Company: RPMGlobal
Location: Alexandria
Posted on: May 28, 2023

Job Description:

Seeking a professional, experienced in marketing, communications, and fundraising to join the development team of a non-profit organization dedicated to increasing the representation of under-represented students in the fields of engineering and computer science. This person will ensure performance, strategy, and alignment with the organization's revenue-generation strategy; contribute to development and marketing efforts to drive growth across all donor/customer segments (i.e., corporations, foundations, individuals, and university partners); and help define the individual customer experience and strategy in collaboration with our programs team. In this role, you'll work with a small but dedicated team to monitor the revenue pipeline and leads, adjust as necessary to create sustainable growth, and select and manage external agencies and consultants that will execute our marketing and communications plans.
Responsibilities--- Ensure the organizations digital assets (web, communication, social, etc.) align with the brand through direct development, posting, and review of all external communications
--- Create and drive the organization's branding and marketing strategy
--- Monitor the marketplace and analyze opportunities, providing competitive analysis, strategies, and tactics
--- Stay well-connected with constituents specifically to ensure broad market needs are being incorporated into the product development and enhancement cycle
--- Collaborate with finance, programs, events and research on messaging, pricing strategies, and business models to achieve revenue goals
--- Increase, maximize, cross-sell and upsell opportunities designed to increase customer acquisition and retention
--- Identify and resolve issues across the marketing/sales and account management functions.
--- Create and maintain department budget
Requirements--- Three-plus years in marketing, sales and/or communications roles, using marketing to drive revenue growth. -
--- Proven track record of growing revenue through new product development, marketing, branding, and partnerships.
--- Strong analytical, big picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, retention, and the lifetime value of the customer.
--- Ability to present and effectively communicate marketing strategy to the executive team and the board.
--- Established track record in spearheading successful integrated marketing and communication strategies with measurable results.
--- Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a 'position' and craft messaging that connects with a diverse audience of stakeholders, including customers and executives.
--- Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.
--- Proven experience developing and executing business strategy.
--- Willing to roll up sleeves, contribute to cross functional outcomes, very hands-on approach.
--- Strong technical experience with Adobe Creative Suite (specifically InDesign, Adobe Illustrator, and Photoshop), expertise with relevant consumer tools (e.g. iMovie), Net Suite, Hubspot, email automation platforms and analytics.

Keywords: RPMGlobal, Alexandria , Marketing & Development Manager, Executive , Alexandria, Virginia

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