Digital Marketing Manager
Company: Quantico and Old Dominion Harley Davidson
Location: Dumfries
Posted on: March 20, 2023
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Job Description:
We Offer:Competitive PayOngoing professional trainingExcellent
benefits package includingMedicalDentalVisionLife, Long Term
Disability, Critical Illness, Accident InsuranceLegal Shield401(k)
and profit-sharing plan with employer matchPaid Holiday, Sick and
Vacation TimeDescriptionDevelop and implement digital marketing
campaigns and targeted online lead generation programs.Act as a
consultant to executive level management to provide innovative
ideas in many key areas including, process creation, marketing
strategies, budgeting, training, and workflow /performance
analysis.Design and manage all aspects of digital advertising
campaigns including, approvals, retargeting and marketing
automation, landing page development, keyword effectiveness,
dynamic phone number tracking, tag management, closed loop web
analytics, email campaigns, and Google Analytics.Oversee
development and traffic analysis of our websites to ensure that
they are generating as much qualified traffic as possibleImplement
digital marketing campaigns using product data and customer
segmentation profilesDefine key performance indicators and
implement enterprise level measurement, analytics and reporting for
continuous improvement.Maintain the most current knowledge of
digital industry trends, new business growth opportunities and ways
to leverage digital marketing to drive growthDigital market
research and competitive trend analysisCutting edge strategic
marketing plansOrganic lead generationSEO/SEM, web analytics,
Google analytics, email, social and end to end digital
marketingOnline reputation managementEnergetic social media
enthusiastWebsite design and managementExcellent communication,
leadership, collaboration, problem solving, and listening
skillsHigh school or equivalent (Required) Experience:Marketing: 1
year (Required)Digital Marketing Occupations: 1 year
(Required)E-commerce: 1 year (Required)Graphic Design is a bonus
Work Location:Multiple locationsPI208478707
Keywords: Quantico and Old Dominion Harley Davidson, Alexandria , Digital Marketing Manager, Executive , Dumfries, Virginia
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