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Digital Marketing Manager

Company: Quantico and Old Dominion Harley Davidson
Location: Dumfries
Posted on: March 20, 2023

Job Description:

We Offer:Competitive PayOngoing professional trainingExcellent benefits package includingMedicalDentalVisionLife, Long Term Disability, Critical Illness, Accident InsuranceLegal Shield401(k) and profit-sharing plan with employer matchPaid Holiday, Sick and Vacation TimeDescriptionDevelop and implement digital marketing campaigns and targeted online lead generation programs.Act as a consultant to executive level management to provide innovative ideas in many key areas including, process creation, marketing strategies, budgeting, training, and workflow /performance analysis.Design and manage all aspects of digital advertising campaigns including, approvals, retargeting and marketing automation, landing page development, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns, and Google Analytics.Oversee development and traffic analysis of our websites to ensure that they are generating as much qualified traffic as possibleImplement digital marketing campaigns using product data and customer segmentation profilesDefine key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing to drive growthDigital market research and competitive trend analysisCutting edge strategic marketing plansOrganic lead generationSEO/SEM, web analytics, Google analytics, email, social and end to end digital marketingOnline reputation managementEnergetic social media enthusiastWebsite design and managementExcellent communication, leadership, collaboration, problem solving, and listening skillsHigh school or equivalent (Required) Experience:Marketing: 1 year (Required)Digital Marketing Occupations: 1 year (Required)E-commerce: 1 year (Required)Graphic Design is a bonus Work Location:Multiple locationsPI208478707

Keywords: Quantico and Old Dominion Harley Davidson, Alexandria , Digital Marketing Manager, Executive , Dumfries, Virginia

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