Digital Communications Manager

Company: Catholic Charities USA
Location: Alexandria
Posted on: May 16, 2022

Job Description:

The Digital Communications Manager is responsible for supporting a variety of communications initiatives within the Catholic Charities USA's (CCUSA) Communications and Marketing team. The role will focus on producing content and building engagement across our social media channels and web properties and, secondarily, include some project management and coordination roles. Self-motivation, flexibility, attention to detail and the ability to successfully handle multiple projects are essential to this position. The role reports to the Chief Communications and Marketing Officer (CCMO). This is an in-office position.More DetailsPrimary Responsibilities:--- Develops and implements online communications plans that promote the initiatives and goals of CCUSA and its programmatic areas, such as housing, food, immigration and integrated health.--- Leads engagement through social media accounts, including, but not limited to Facebook, Twitter, Instagram, LinkedIn and YouTube.--- Works proficiently inside a content management system to update the CCUSA website, maintaining design, content and navigation standards.--- Designs and implements a comprehensive organic and paid search campaign in coordination with Marcom team and third-party collaborators, making recommendations regarding website content and SEO.--- Analyzes and monitors social media trends - generally and with other social services nonprofits - and measures CCUSA's performance in comparison. Uses available data to measure effectiveness and recommend data-informed strategies. Uses Google Analytics to understand campaign performance and overall site traffic patterns to optimize approaches accordingly.--- Represents the brand voice for CCUSA in social channels and proofreads all communications before being distributed or posted. Writes clear, concise, and grammatically correct copy.--- Uses the department's project management platform to build project schedules, forecast hours for projects, coordinate with different teams to ensure that projects start and finish on time and that all stakeholders have reviewed and approved them in a timely manner.--- Manages the publication of two email periodicals: CCUSA Today and the Weekly Digest for member agencies.--- Works with the VP for External Relations to monitor media coverage for CCUSA and communicate with CCUSA staff and member agencies via email with relevant news items about CC and strategic priority areas.--- Represents digital channels in big-picture planning and ideation sessions in support of campaigns and large-scale events.--- Educates CCUSA staff and member agency staff to optimize social media to advance the priorities. Stays abreast of new technologies and trends and shares those perspectives within the Marcom team.--- Processes invoices, updates budget and conducts monthly financial reviews with the CCMO.Knowledge, Skills & Abilities:
--- Organized and flexible; ability to work seamlessly within all levels of the CCUSA organization, as well as with external partners--- Experience working within a content management system--- Digitally minded--- Ability to think through complex, sequenced tasks--- Excellent writing skills--- Strong interpersonal skills--- Professional demeanor and a dedicated work ethic--- Awareness that in off-hours the role requires monitoring of social channels and being available to share communications when critical (not common)--- Working knowledge and real-world experience in planning, managing and executing social media programs and initiatives--- Embrace CCUSA's values and express behaviors that support the values--- Understanding of SEO/SEM--- Experience with HTML/CSS a plusEducation & Experience:
--- BS/BA (or equivalent experience) in communications, marketing, journalism or related field--- A minimum of five years of professional experience with a demonstrated command of managing digital properties for a brand and leading multi-faceted projects.Work Environment:
--- This position may require extended periods of standing, sitting, as well as some repetitive movements, bending and lifting of minimal weight--- Reasonable accommodations may be made to enable individuals with disabilities to perform the key components and primary responsibilitiesInterested applicants should send a cover letter and resume to hr@catholiccharitiesusa.org.CCUSA provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex or gender, military service or veteran status, sexual orientation, gender identity, national origin, ancestry, pregnancy, age, disability or marital status in accordance with applicable federal, state and local laws. CCUSA complies with applicable federal, state and local laws governing nondiscrimination in employment.

Keywords: Catholic Charities USA, Alexandria , Digital Communications Manager, Executive , Alexandria, Virginia