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Senior Manager, Marketing

Company: American Association of Airport Executives, Inc.
Location: Alexandria
Posted on: February 25, 2021

Job Description:

Tracking Code 52-307 Job Description The American Association of Airport Executives has an opportunity in the marketing department working with the Staff Vice President, Marketing, to develop and implement marketing plans and strategies for multiple departments, service offerings, meetings, trainings, and conferences, driving attendance, and supporting AAAE staff in all efforts of sales and promotions. In addition, this position will support membership recruitment and retention efforts, as well as promoting member benefits. Required Skills

  • Work with various departments and staff SMEs to develop and implement marketing plans for educational conferences, meetings, webinars, newsletters, and marketing collateral, with special attention on creating new ways to attract attendees using both email and non-email forms of communication
  • Produce content for an average of 60 targeted, personalized promotions per month, including, but not limited to, broadcast emails, brochures, direct mail pieces, conference marketing materials and newsletters, and banners for meetings
  • Evaluate market conditions, perform customer research, and implement marketing plan changes as needed
  • Measure and monitor ROI on marketing initiatives
  • Write and lay out AAAE's monthly electronic meetings newsletter
  • Monitor and update AAAE's websites for individual meetings and membership
  • Develop print and electronic sales-support materials for staff in charge of selling exhibits and sponsorships
  • Coordinate and manage design and printing for meetings and conferences
  • Support other areas of marketing as needed
  • Position requires some travel
  • Performs other related duties and assignments as required Required Experience
    • Bachelor's degree in marketing, communications, or business administration and a minimum of 7 years of related marketing experience, preferably at an association
    • Candidate needs to be especially tech savvy and possess in-depth knowledge of Microsoft Office programs, Adobe InDesign, Photoshop, PowerPoint and Acrobat; as well as be proficient in using a PC. Knowledge of iMIS 20 with RiSE, Higher Logic Marketing Automation Pro (Informz), Google Analytics, Perfect Audience and Adobe Illustrator are a plus
    • Strong organizational and project management skills required, with ability to manage projects from conception to completion and produce results under pressure and tight deadlines
    • Excellent communication skills required, including written, verbal, and interpersonal
    • Experience in building brand image, with extensive knowledge of e-marketing, social media, database marketing and automated marketing strategies and techniques
    • Flexibility with work schedule to accommodate a busy department Job Location Alexandria, Virginia, United States Position Type Full-Time/Regular Benefits Information AAAE rewards our employees with a highly competitive compensation and benefits package that includes a retirement savings plan with approximately 10% employer contributions, generous vacation and sick leave, four options for medical insurance, dental insurance, vision insurance, life and disability insurance, free parking, gym subsidy and more. Additional Information If you need a reasonable accommodation for any part of the employment process, please let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from the e-mail address. We are an Equal Opportunity / Affirmative Action Employer.

Keywords: American Association of Airport Executives, Inc., Alexandria , Senior Manager, Marketing, Executive , Alexandria, Virginia

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