AlexandriaRecruiter Since 2001
the smart solution for Alexandria jobs

Director of Marketing and Communications

Company: Public Affairs Council
Location: Alexandria
Posted on: February 25, 2021

Job Description:

Director of Marketing and Communications Construction Specifications Institute About the job The Opportunity In the 70+ year history of the Construction Specifications Institute (CSI), the organization has never been better positioned to serve the building construction industry. Since the arrival of the current CEO in 2015, the organization has experienced significant growth and has a strong financial position and outlook. As the association continues to expand, CSI has an opportunity for an entrepreneurial Director of Marketing and Communications to join their team. The talented and driven leadership team is passionate about delivering value, impact to their customers, and seeks to extend brand recognition and influence in the communities they serve. They are eager to partner with a like-minded Director to further innovate CSI's marketing and communications strategies, and to better tell the story of the organization's impact on the industry and its professionals. Reporting to the Chief Operating Officer, the Director will serve as a key member of the leadership team, significantly influencing the organization's growth through the development and execution of CSI's strategic marketing, branding, content, and communications activities. S/he is the central hub for all marketing and communication initiatives, collaborating across all functions of the organization to strengthen CSI's brand and position. The Director owns the budget, strategy, tactics, and execution that identify and create demand for CSI products and services, influence revenue, and further the mission of CSI. If you have an entrepreneurial spirit with a strategic mindset and tactical capability, this is an organization in which you will thrive. If you are passionate about data and use it to inform your decision making and drive sustainable results, you are ideal for this role. The genesis for success in this role is the courage to experiment and innovate. You are a perfect fit if you possess intellectual horsepower and flourish in an environment with talented, bright, ambitious team members. Primary Responsibilities --- Develop and manage a comprehensive, strategic marketing, engagement, and communications plan and associated budget to support CSI's mission, goals, and business objectives. This will include all facets of marketing and communications across multiple platforms. --- Lead, coach, and develop a small internal staff. Oversee the selection and management of outside contractors. --- Create and lead the strategy and execution for marketing, branding, content development, membership marketing, events, interactive and digital marketing, market research, and public relations activities. --- Increase the visibility and value of the CSI brand resulting in revenue generation. Drive awareness of the organization and its mission to various customers and audiences including members, nonmembers, the industry, and the public. As the keeper of CSI's brand, this role will create and uphold brand standards ensuring consistent design, functionality, and messaging across the association. --- Prepare dashboards and descriptive reports on the department's goals and performance in an ongoing and organic way to inform leadership decisions in real-time. Track ROI of campaigns and initiatives. --- Create and manage multi-platform marketing campaigns and service standards that drive membership growth, retention and communicate CSI's value proposition. --- Produce a comprehensive and integrated content and media strategy. Manage content development and production of organization content publishing needs including all digital and print materials. Provide input on online presence and website strategy. --- Oversee annual member needs assessment as well as other member and market research. Monitor trends and analyze data to increase member engagement, conference attendance, and retention. --- Acquire and utilize the "voice of the customer" to develop highly relevant and value-added products, programs, and services that excite and engage constituent's interest and deepens their loyalties. --- Manage all public relations activities engaging members and the general public. Direct promotion, publicity, and innovative ways to engage and support corporate partners. Qualifications --- Demonstrable success in progressive roles as a strategic marketing and communications professional --- Proven ability in developing, implementing, and measuring marketing plans --- Deep knowledge in multi-platform marketing (print, digital, social media) and brand strategy execution --- Strong analytical skills with a positive track record of using data to inform decisions and pivot quickly in reaction to trends --- Excellent relationship building skills with internal and external customers --- Strong collaboration skills with an ability to maintain personal accountability --- Experience in the development and management of departmental or project budgets --- Proven team leader with supervisory experience --- Skilled in managing multiple projects with competing priorities --- High emotional and social intelligence with the capacity to receive feedback and turn it nto forward-thinking strategies --- Exceptional verbal and written communication skills Measures of Success 1. Develop and champion a comprehensive marketing and communications plan that includes clear strategies to: --- Increase the utilization of CSI resources, products, and services --- Expand recognition of the profession --- Improve the perception of CSI's value to prospective and current members and the industry 2. Begin to implement the approved marketing plan and measure results. --- Develop clear KPIs to track the success and influence of marketing on the organization --- Be able to identify trends and shift tactics and strategies in real-time in response to KPI outcomes About the Construction Specifications Institute (CSI) CSI's mission is to advance building information management and education of project teams to improve facility performance. Founded in 1948, CSI is a national association of more than 7,000 experts in building construction and the materials used therein. It delivers value to its customers and the industry through a variety of programs including standards, certifications, and education. Based in Alexandria, VA, CSI has a staff of 22 and an annual operating budget of $5.5M. The association is dedicated to improving the communication of construction information through: --- A diversified membership base of allied professionals involved in the creation and management of the built environment. --- Continuous development and transformation of standards and formats. --- Education and certification of professionals to improve project delivery processes. --- Creation of practice tools to assist users throughout the facility lifecycle. Additionally, CSI established the CSI Foundation which plays a critical role by raising money to support research, education, and provide scholarships related to the built environment.

Keywords: Public Affairs Council, Alexandria , Director of Marketing and Communications, Executive , Alexandria, Virginia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


ASSISTANT SALON MANAGER
Description: If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. ASSISTANT SALON MANAGER Asst Salon Leader GERMANTOWN, (more...)
Company: HAIR CUTTERY
Location: Germantown
Posted on: 03/9/2021

Monitoring & Event Management Leader, CIO Hybrid Cloud
Description: IBM Monitoring Event Management Leader, CIO Hybrid Cloud in Bethesda , Maryland Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along (more...)
Company: IBM Computing
Location: Bethesda
Posted on: 03/9/2021

VP, Cyber Security
Description: By providing the information below and checking the boxes referenced, you acknowledge and consent to SAIC's Privacy Policy to include access and use of your information for the purposes of sharing your (more...)
Company: Saic
Location: Sterling
Posted on: 03/9/2021


Assistant General Manager- Optical
Description: Company DescriptionAt National Vision, we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible.National (more...)
Company: America's Best
Location: Lancaster
Posted on: 03/9/2021

ECAD Manager (Burkittsville)
Description: Hughes an EchoStar company are seeking their next ECAD Manager to add to their team in Germantown, MDElectrical Engineer professionals, join our Team Relocation AvailableWhat will my day-to-day look like (more...)
Company: Hughes
Location: Burkittsville
Posted on: 03/9/2021

NIBIB Program Director Position for Synthetic Biological Sys
Description: NIBIB Program Director Position for Synthetic Biological Systems National Institute of Biomedical Imaging and Bioengineering, Bethesda, Maryland Position Description: National Institute of Biomedical (more...)
Company: Office of Intramural Training & Education
Location: Bethesda
Posted on: 03/9/2021

General Manager in Training (4745)
Description: Assistant Manager AM : Are you a leader Are you organized Do you like a challenge Do you have an incredible work ethic If you answered all of the above then we have a career for you
Company: Domino's
Location: Hanover
Posted on: 03/9/2021

Senior Account Manager
Description: The role of the Senior Account Manager for Genetworx is to represent the lab in a professional, competent and compliant manner. The representative will be tasked with maintaining and growing lab services (more...)
Company: GENETWORx
Location: Glen Allen
Posted on: 03/9/2021

Assistant Salon Manager - Bermuda Square
Description: Assistant Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Midlothian
Posted on: 03/9/2021

Infantryman - Management Training (11B)
Description: The Infantry is the backbone of the Army. These Soldiers fill the literal boots on the ground who are responsible for taking or holding ground during any combat operation. You'll attack, repel, and capture (more...)
Company: Army National Guard
Location: Charlottesville
Posted on: 03/9/2021

Log In or Create An Account

Get the latest Virginia jobs by following @recnetVA on Twitter!

Alexandria RSS job feeds