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Marketing Manager

Company: Cooper Carry
Location: Alexandria
Posted on: February 23, 2021

Job Description:

medical, dental, life/AD&D, 401(k), short term and long term disability, paid vacation and sick time and other voluntary benefits Cooper Carry is a leading design Firm provides architecture, planning, landscape architecture, interior design, environmental graphic design, sustainability consulting, historic preservation and adaptive reuse, lighting design and branding services. Founded in 1960, we specialize in the design of corporate, education, government, hospitality, mixed-use, office, residential, retail, science + technology, and transit projects. We have designed projects in 45 states and globally in the Caribbean, Middle East, Asia, Africa and Central America. Our services are about making life better by creating better more meaningful, functional, beautiful, workable, memorable, inspirational, connective, productive and reinvigorating buildings. Though Cooper Carry has had a long and storied 61-year history, we are just beginning. We've learned that, as a Firm and industry, we must constantly adapt, change, evolve and progress. We are currently in the midst of such change and are passionate, inspired, and reinvigorated at the state of our Firm and our design professions and what's possible for the future of our built world and the role we, as a Firm, can play in a time of such innovation and possibility. OVERVIEW We are currently seeking a Marketing Manager to join our small (yet mighty and growing) Marketing Team. Reporting to the Marketing Manager, Markets and Operations, this position coordinates and collaborates directly with assigned Firm studios, Principals and business development leadership and helps facilitate the development and implementation of studio strategies. The Marketing Manager will be instrumental in orchestrating Business Development efforts by managing pursuit efforts including Requests for Qualifications (RFQ) responses, Requests for Proposal (RFP) responses, project interview presentations, sponsorships, conferences, awards submissions and other marketing activities. This position collaborates closely with other Marketing Teammates and the Firm's Business Development Leadership. We seek a team-oriented, collaborative leader. RESPONSIBILITIES The Marketing Manager will manage the following responsibilities and others without limitation:

  • Leads, coaches, trains and develop high-performing marketing coordinators
  • Participates in and facilitates the development and implementation of studio business development strategies
  • Aligns marketing team resources to prepare awards submissions , calls for session proposal responses, and other activities that reinforce business development efforts
  • Facilitates pre-pursuit activities such as studio-wide lead-tracking and coordination
  • Monitors RFP/RFQ tracking websites and distributes solicitations to relevant parties for Go / No-Go decisions
  • Conducts RFQ/RFP review and/or strategy sessions to analyze potential clients in terms of target market, project size, probability of selection, and timing order to recommend Go / No-Go decisions
  • Leads the development of pursuit win strategies and identifies Firm differentiators related to each effort
  • Plans and allocates appropriate Marketing Team resources to prepare RFQ/RFP responses, SF330 forms, collateral materials, presentations, etc.
  • Participates in and facilitates post-submission debriefs both internally and externally, tracks and analyzes feedback and provides recommendations for future improvements
  • Oversees the development of Firm resumes and project sheets
  • Researches and gathers market information related to potential clients and projects
  • Leads and/or participates in proposal meetings, project interview planning and presentation rehearsals
  • Edit final documentation to maintain quality and ensure alignment with Brand Standards and solicitation requirements
  • Organizes marketing resources to maximize the Firm's participation at conferences, events and exhibits
  • Builds collaborative relationships with operations, technical, marketing and design staff to facilitate knowledge-sharing and effective business development efforts
  • Supervises Marketing Coordinators who are located within two offices. QUALIFICATIONS
    • Bachelor's degree in marketing, communications or related field
    • Minimum of seven (7) years relevant experience in the A/E/C Industry with a minimum of two years in a management role
    • Experience managing complex projects independently
    • Strong written, editing, project management, and communication skills
    • Self-starter who excels under pressure, with proven ability to deliver results with minimal oversight, and who thrives in a fast-paced environment
    • Resourceful - able to proactively acquire information and quickly understand complex requirements and requests
    • Excellent leadership, mentoring, and teaching skills
    • Effective interpersonal skills and presence to interact with all levels in an organization
    • Demonstrated problem solving and critical thinking skills
    • Proficient with Adobe Creative Cloud (Adobe Photoshop, Adobe InDesign, etc.) and quick, curious learner of new technologies

Keywords: Cooper Carry, Alexandria , Marketing Manager, Executive , Alexandria, Virginia

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