Program Manager, Career Products and Services
Company: AAPA
Location: Alexandria
Posted on: November 17, 2020
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Job Description:
About this role:
Reporting to the Director, Member Development and Career Services,
the Program Manager, Career Products and Services is responsible
for managing and developing AAPA's dynamic portfolio of career
products and services.
This role leads the direct product management and marketing of
internal career products as well as indirect product management of
third-party career products. Responsibilities include the ongoing
management and assessment of product performance, to continue to
drive revenue and member value.
This role has responsibility for the P&L of career products
revenue - approximately $800K in annual revenue. The
program manager will work to understand PA needs related to career
support and manage the user experience or design of products to
meet revenue and engagement goals. This individual will collaborate
with the web team, IT, marketing, communications, research, as well
as content owners, authors and business partners to ensure
effective product management and continuous improvement.
The Program Manager, Career Products and Services will be
responsible for identifying and pursuing new opportunities that
enhance the value of AAPA's career services.
About the membership team:
AAPA's membership team is made up of eight professionals dedicated
to delivering excellent service and support to members, and to
growing membership revenue. Membership team members support product
and service development, customer care and direct member services,
membership recruitment and retention, membership research,
analysis, and outreach. The membership team manages key products
that help foster membership engagement and retention, including
Career Central, PA JobSource, PA Portfolio and AAPA's online
community, Huddle.
As a group, the membership team's warm collaborative spirit is
appreciated internally as much as it is externally. In addition to
building relationships with AAPA's members, they work to build
relationships across the organization and touch almost every
department in their day-to-day operations.
Position Responsibilities:
CAREER PRODUCT MANAGEMENT
Lead the ongoing development of PA Portfolio, an online career tool
for PAs, including additional enhancements and features.
Direct, manage and supervise the operations of the Career Center
site, including content and resources, advertising, design and
third-party business relationships.
Connect and validate membership value/retention with the
utilization and engagement of Career Central products and
services.
Gain a deep understanding of the Career Center customer and user
experience, identify and fill gaps, and generate new ideas that
grow client engagement, improve user experience and drive product
extensions and growth, while staying rooted in AAPA's strategic
priorities.
Conduct ongoing benchmarking of other career centers for continuous
improvement and product innovation.
Act as the primary point of contact and subject matter expert
within the Academy on Career Center content and resources.
Manage the budget for the Career Center and prepare revenue
forecasts and progress reports.
CAREER PRODUCT STRATEGY
Research and analyze the PA career centered market and competitive
environment, to identify new and creative career product
solutions
Develop career products and/or services with cross functional teams
that ensure membership value and align with AAPA strategic
goals
Manage focus groups, work groups, or other ongoing research related
to career needs and products to inform product strategy.
Work collaboratively with colleagues on department product launches
and integrations, including assisting with the establishment of
goals, pricing and promotional tactics.
PARTNER PRODUCT MANAGEMENT
Manage the partner relationships associated with career services,
including monitoring and evaluation, to ensure third party products
provide value to the Academy and its members
PandoLogic.Category: Marketing & Biz Dev, Keywords: Continuous
Process Improvement Program Manager
Keywords: AAPA, Alexandria , Program Manager, Career Products and Services, Executive , Alexandria, Virginia
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