Email Marketing Strategist I
Company: Navy Federal Credit Union
Location: Vienna
Posted on: April 22, 2024
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Job Description:
OverviewThe Email Marketing Strategist I will: Ensure
maximization of email marketing in support of achieving product
goals and objectives. This role will pay particular focus to email
marketing strategy and assist in email development, net new
strategy development, quality assurance, on-going campaign
optimizations, and reporting of email campaigns. Role will require
the ability to apply internal and external marketing insights,
data-driven strategy, and enterprise goals to guide and evolve both
campaigns and initiatives to drive results. Works on assignments
requiring considerable judgment and initiative. Minimum
supervision.Responsibilities--- Lead end-to-end email effort for
assigned business area/products and ensure timely activation of
promotional email content.--- Identify email best practices and
drive development, implementation, and reporting of email campaign
performance to increase overall effectiveness.--- Evaluate and
report on email campaign performance, test results/learnings, and
data insights to the product marketing group, business units,
cross-functional partners, and all levels of leadership.---
Identify email data insights and dynamic content optimizations that
increase efficiency, increase one-to-one email personalization, and
drive product adoption/engagement.--- Foster exploration and
development of new email strategies and deployment opportunities as
it pertains to increased one-to-one personalization.--- Contribute
to product marketing roadmap(s) by supporting the strategy around
email campaign execution and testing.--- Support cross-functional
leads in strategizing on the implementation of a wide range of
data-driven marketing initiatives including member insights,
audience selection, trigger qualification, suppressions, and
segmentation as it pertains to email marketing.--- Support
business-critical processes such as compliance review, marketing
metrics, project management systems, agile processes, and
stakeholder approvals as it pertains to timely email activation.---
Define, implement, and record email process improvements to
increase efficiency and agility.--- Collaborate and communicate
with key corporate stakeholders, including Business Units as
appropriate, with education on email marketing concepts, process
and tools, and opportunities.--- Basic knowledge of Navy Federal's
brand, products and services, research, and competitive trends, in
addition to member insights, to support marketing forecasting,
third party vendors and opportunities that drive business goals.---
Perform other duties as assignedQualifications--- Major contributor
to email strategy with minor contributions and understanding of
overall marketing campaign development that drive results toward
business priorities and goals.--- Experience in supporting and
developing email marketing strategy/campaigns with business risk
and impact; to include strategy, execution, innovation, problem
solving, and decision-making.--- Strong knowledge of email
marketing, sophisticated email service providers (ESPs), email
compliance, spam regulation, and best practices for email design
and deliverability.--- Ability to multi-task and prioritize with
minimal direction; possesses appropriate tactfulness and
assertiveness to problem-solve and propose changes in team
processes.--- Basic understanding of how to synthesize results of
analyses, develop and make recommendations using quantity and
quality data to solve unique and complex problems.--- Experience
formulating performance and customer insights from analytics and
presenting to stakeholders.--- Experience with identifying
marketing segments or personas and delivering custom content to
audience accordingly.--- Experience identifying messaging and/or
content opportunities for internal and/or competitive analysis.---
Working knowledge of financial and marketing industry trends,
products, and services--- Experience with PCs and related software
packages as well as learning different collaboration and product
management tools--- Effective verbal, written, and interpersonal
communication skills.--- Effective organizational, planning, and
time management skills.--- Bachelor's Degree in a related field
such as Marketing, Strategy, Business, Finance, or the equivalent
combination of education, training, and/or experience.Desired
Qualifications--- Hands on experience in Salesforce Marketing Cloud
email service provider (content builder, journey builder,
automation studio).--- Experience with and understanding of email
marketing automation best practices, and experience with email
service provider integration with marketing automation tool.---
Hands on experience in Workfront, Azure Dev Ops (ADO), or similar
project management tools.--- Basic understanding of Tableau or
similar analytic tools.--- Working knowledge of Navy Federal
products, services, programs, policies, procedures, and systems to
launch and drive campaigns.--- Working knowledge of Navy Federal's
functions, philosophy, operations, and organizational
objectives.Hours: Monday - Friday, 8:00AM - 4:30PMLocations: 820
Follin Lane, Vienna, VA 22180 - 5550 Heritage Oaks Drive Pensacola,
FL 32526About UsYou have goals, dreams, hobbies, and things you're
passionate about-what's important to you is important to us. We're
looking for people who not only want to do meaningful, challenging
work, keep their skills sharp and move ahead, but who also take
time for the things that matter to them-friends, family, and
passions. And we're looking for team members who are passionate
about our mission-making a difference in military members' and
their families' lives. Together, we can make it happen. Don't take
our word for it:--- Military Times 2022 Best for Vets Employers---
WayUp Top 100 Internship Programs--- Forbes - 2022 The Best
Employers for New Grads--- Fortune Best Workplaces for Women---
Fortune 100 Best Companies to Work For ---- Computerworld - Best
Places to Work in IT--- Ripplematch Campus Forward Award -
Excellence in Early Career Hiring--- Fortune Best Place to Work for
Financial and Insurance ServicesEqual Employment Opportunity: Navy
Federal values, celebrates, and enacts diversity in the workplace.
Navy Federal takes affirmative action to employ and advance in
employment qualified individuals with disabilities, disabled
veterans, Armed Forces service medal veterans, recently separated
veterans, and other protected veterans.
EOE/AA/M/F/Veteran/Disability
EOE/AA/M/F/Veteran/DisabilityDisclaimers: Navy Federal reserves the
right to fill this role at a higher/lower grade level based on
business need. An assessment may be required to compete for this
position. Job postings are subject to close early or extend out
longer than the anticipated closing date at the hiring team's
discretion based on qualified applicant volume. Navy Federal Credit
Union assesses market data to establish salary ranges that enable
us to remain competitive. You are paid within the salary range,
based on your experience, location and market positionBank Secrecy
Act: Remains cognizant of and adheres to Navy Federal policies and
procedures, and regulations pertaining to the Bank Secrecy Act.
Keywords: Navy Federal Credit Union, Alexandria , Email Marketing Strategist I, Advertising , Vienna, Virginia
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