Product Marketing Strategist I (Lending)
Company: Navy Federal Credit Union
Location: Vienna
Posted on: April 19, 2024
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Job Description:
OverviewServe as a marketing executional product owner,
supporting lead product owners with directing the delivery of
holistic marketing campaigns from market strategy development to
implementation to engage the member/prospect, achieve business
goals, and increase share among members. Translate the business and
product strategy into actionable and effective features/campaigns
and user stories/campaign briefs to leverage member insights,
cross-channel strategy, and intelligent targeting. Support
cross-functional relationships and expertise in the Navy Federal
brand and product portfolio. Assist portfolio subject matter expert
(Chief Product Owner) and other marketing product owners within
various value streams to anticipate, prioritize and plan campaign
strategy across paid, owned, and earned channels. Apply internal
and external marketing insights, data-driven strategy, and
enterprise goals to guide and evolve both campaigns and initiatives
to drive results. Works on assignments requiring considerable
judgment and initiative. Minimum supervision.ResponsibilitiesServe
as marketing campaign executional product owner within scrum teams,
supporting lead product owner in translating vision and directing
execution of holistic marketing strategy to ensure engaging
messaging and creative assets for integrated campaigns, prospecting
campaigns, engagement campaigns, and product launchesSupport the
business, Chief Product Owner, lead Product Owner, and marketing
leaders to identify opportunities to drive product adoption,
engagement, retention, and cross-sell/up-sell/referral behavior in
all paid, owned, and earned channels based on performance;
continually prioritize initiativesSupport cross-functional leads in
strategizing on the implementation of a wide range of data-driven
marketing initiatives including member insights, audience
selection, trigger qualification, suppressions, and
segmentationAssist lead Product Owners with the ownership and
development of campaign briefs/user stories and contribute to data
requirement briefs to execute a range of marketing campaigns
through owned channels (such as email, push, and in-app messaging)
and paid media (such as national and local broadcast, radio,
display ads, online video, and search); collaborate with other
marketing channel partners to drive desired business
outcomesContribute to the planning of the product marketing
roadmap(s) by supporting the strategy around campaign execution and
testingMay act as product owner within marketing scrum teams;
assist scrum masters and lead product owners with identifying and
prioritizing the backlogs, refinement, and sprint planning to
ensure alignment with product roadmaps and business unit
stakeholder goalsShape acceptance criteria and marketing output
standards with full scrum team to determine when marketing product
or service meets the definition of done/ready with appropriate
stakeholders within organizationSupport business-critical processes
such as compliance review, marketing metrics, project management
systems, agile processes, and stakeholder approvalsBasic knowledge
of Navy Federal's brand, products and services, research and
competitive trends, in addition to member insights, to support
marketing forecasting, third party vendors and opportunities that
drive business goalsAssist the lead product owners with evaluating
and reporting on campaign performance, test results/learnings, and
data insights to the product marketing group, business units,
cross-functional partners, and all levels of leadershipAssist in
delivering compelling and effective communications/presentations to
departmental and executive management, as well as socialization
into all marketing activitiesSupport the collaboration with the
Chief Product Owner and lead Product Owner to manage advertising
agency relationship, briefings and development and evaluation of
media plans and paid media creative to ensure integrated strategies
and campaigns are executed, optimized and delivering against
business goalsCollaborate and communicate with key corporate
stakeholders, including Business Units as appropriate, with
education on marketing concepts, process and tools, media
constraints, and opportunitiesContribute as needed to ad hoc
initiatives which require expertise on campaigns and lifecycle
managementPerform other duties as assignedQualificationsExperience
in supporting large brand, product, and/or marketing campaigns with
business risk and impact; to include strategy, execution,
innovation, problem solving and decision-makingExperience in client
relationship building, project leadership, and campaign execution;
including initiatives with marketing, advertising, product
strategy, cross-functional teams and external partner team
membersExperience in supporting and developing go-to-market plans
that drive results toward business priorities and goalsAbility to
multi-task and prioritize with minimal direction; possesses
appropriate tactfulness and assertiveness to problem-solve and
propose changes in team processesBasic understanding of how to
synthesize results of analyses, and develop and make
recommendations using quantity and quality data in order to solve
unique and complex problemsWorking knowledge of financial and
marketing industry trends, products, and servicesExperience with
PCs and related software packages as well as learning different
collaboration and product management toolsEffective verbal,
written, and interpersonal communication skillsEffective
organizational, planning, and time management skillsBachelor's
Degree in a related field such as Marketing, Strategy, Business,
Finance, or the equivalent combination of education, training,
and/or experienceDesired QualificationsProduct Owner Certification
or equivalent training/experienceWorking knowledge of Navy Federal
products, services, programs, policies, procedures and systems to
launch and drive campaignsWorking knowledge of Navy Federal's
functions, philosophy, operations and organizational
objectivesExperience/familiarity with auto, mortgage, equity,
personal and/or student loansHours: Monday - Friday, 8:00AM -
4:30PMLocation: 820 Follin Lane, Vienna, VA 22180About UsYou have
goals, dreams, hobbies, and things you're passionate about-what's
important to you is important to us. We're looking for people who
not only want to do meaningful, challenging work, keep their skills
sharp and move ahead, but who also take time for the things that
matter to them-friends, family, and passions. And we're looking for
team members who are passionate about our mission-making a
difference in military members' and their families' lives.
Together, we can make it happen. Don't take our word for it:---
Military Times 2022 Best for Vets Employers--- WayUp Top 100
Internship Programs--- Forbes - 2022 The Best Employers for New
Grads--- Fortune Best Workplaces for Women--- Fortune 100 Best
Companies to Work For ---- Computerworld - Best Places to Work in
IT--- Ripplematch Campus Forward Award - Excellence in Early Career
Hiring--- Fortune Best Place to Work for Financial and Insurance
ServicesEqual Employment Opportunity: Navy Federal values,
celebrates, and enacts diversity in the workplace. Navy Federal
takes affirmative action to employ and advance in employment
qualified individuals with disabilities, disabled veterans, Armed
Forces service medal veterans, recently separated veterans, and
other protected veterans. EOE/AA/M/F/Veteran/Disability
EOE/AA/M/F/Veteran/DisabilityDisclaimers: Navy Federal reserves the
right to fill this role at a higher/lower grade level based on
business need. An assessment may be required to compete for this
position. Job postings are subject to close early or extend out
longer than the anticipated closing date at the hiring team's
discretion based on qualified applicant volume. Navy Federal Credit
Union assesses market data to establish salary ranges that enable
us to remain competitive. You are paid within the salary range,
based on your experience, location and market positionBank Secrecy
Act: Remains cognizant of and adheres to Navy Federal policies and
procedures, and regulations pertaining to the Bank Secrecy Act.
Keywords: Navy Federal Credit Union, Alexandria , Product Marketing Strategist I (Lending), Advertising , Vienna, Virginia
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