Brand Marketing Coordinator

Company: Planet Technology
Location: Alexandria
Posted on: September 12, 2023

Job Description:

Senior Coordinator, Brand and Creative ServicesPurpose and Justification:

• To support the Director, Brand and Creative Services in all facets of brand management and creative development and to execute exhibits and travel logistics for the company booth.Responsibilities:
  • Support the planning, executing, and budgeting of branding activities, including coordination of the development and design of print and digital creative with internal or external designers and the management of giveaway and print fulfillment requests
  • Establish, maintain, and optimize databases, processes, ad collection, and asset management for the Brand and Creative Services team, including the brand request form, staff brand portal, design file management, and logistics databases, training new staff as needed
  • Contribute to ensuring brand compliance across the organization, including the creation and management of templates for assets developed by MarCom staff, reviewing creative for brand compliance, and serving as a staff resource
  • Plan and execute logistics for Exhibit booth program, including communicating with vendors and host organizations, facilitating the design of backwalls and displays, collection of onsite collateral, shipping and receiving of materials, and ensuring branding compliance of booth displays and collateral
  • Track expenses and assist in the planning for Exhibit budget creation with Associate Director, Brand and Creative ServicesRequired Qualifications:
    • Bachelors Degree, preferably in a communications or marketing related field
    • 3+ years of experience in a marketing or communications role related to design fulfillment or brand management
    • Proficiency with Microsoft Office applications
    • Strong copywriting skills Desirable but not required:Experience working with graphic designers on marketing and branded collateral
      • Experience working with a DAMS or similar asset management program
      • Previous experience with project management and execution of logistics with partner vendors or organizations, preferably related to events or tradeshows
      • Experience in non-profit sector or professional medical society

Keywords: Planet Technology, Alexandria , Brand Marketing Coordinator, Advertising , Alexandria, Virginia