Digital Advertising Specialist

Company: Total Resource Management
Location: Alexandria
Posted on: September 12, 2023

Job Description:

Total Resource Management (TRM) is a leading provider of reliability and maintenance solutions. Using best practices, coaching, and technology based on IBM Maximo we help our clients execute a comprehensive maintenance strategy so that the gaps between their people, processes, and technology are eliminated. Giving them better reliability and millions in savings.Position Overview: We are seeking a talented and creative Digital Advertising Specialist with strong analytics and graphic design skills to join our marketing team. As a Digital Advertising Specialist with Graphic Design Skills, you will play a pivotal role in developing and executing visually appealing and high-performing digital ad campaigns across various platforms. Moreover, you should possess a strong understanding of Google Analytics and landing page optimization to maximize lead conversion from advertising campaigns.Responsibilities:Digital Advertising

• Develop, implement, and manage comprehensive digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Conduct thorough market research to identify target audiences, industry trends, and competitor activities to inform campaign strategies.
• Create compelling ad copy and visuals that resonate with the target audience and adhere to brand guidelines.
• Monitor and analyze the performance of digital advertising campaigns and corporate website traffic using relevant analytics tools.
• Conduct A/B testing on ad elements such as headlines, visuals, calls-to-action, and landing pages to optimize campaign performance.
• Utilize data-driven insights to refine and enhance campaign strategies, targeting parameters, and creative designs.
• Communicate campaign progress, results, and recommendations Graphic Design
  • Design visually engaging and effective ad creatives, including static images, GIFs, animations, and videos, using industry-standard design software.
  • Collaborate with the marketing team to conceptualize and design graphics for various digital marketing assets, such as banners, landing pages, social media posts, and email templates.
  • Stay up-to-date with industry trends, digital advertising best practices, and design innovations to ensure campaigns remain relevant and impactful.Qualifications:
    • Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field (or equivalent work experience).
    • Proven experience (6 years) in digital advertising campaign management, with a strong understanding of ad platforms and optimization techniques.
    • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and experience creating a wide range of visual content.
    • Solid understanding of A/B testing, data analysis, and campaign optimization strategies.
    • Strong creative thinking and problem-solving skills, with the ability to generate unique and effective design concepts.
    • Excellent communication skills to collaborate with cross-functional teams and articulate design choices.
    • A portfolio showcasing a diverse range of graphic design work and examples of successful digital advertising campaigns.Additional Preferred Skills:
      • Knowledge of HTML/CSS for basic design implementation on digital platforms.
      • Familiarity with UX/UI principles for creating effective landing pages and user experiences.Certifications
        • Google Analytics Certification
        • Google Ads Measurement Certification
        • Google Ads Display Certification
        • Google Ads Search CertificationBenefits:
          • Health insurance, Short / Long term disability
          • Paid vacation and sick days
          • Opportunity to participate in companys bonus programSend your resume and a cover letter detailing your relevant experience and enthusiasm for the role to candice.hickman@trmnet.com

Keywords: Total Resource Management, Alexandria , Digital Advertising Specialist, Advertising , Alexandria, Virginia