AlexandriaRecruiter Since 2001
the smart solution for Alexandria jobs

Senior Marketing Specialist

Company: McKinley Marketing Partners, Inc.
Location: Alexandria
Posted on: August 7, 2022

Job Description:

Our large membership association client is searching for an adaptable and detail-oriented senior marketing audience solutions specialist to join their growing team. You will be responsible for creating marketing campaigns and tactics from ideation through distribution. This position brings marketing strategies to life by producing campaign assets, driving go-to-market tactics, and optimizing campaign performance.
This position will require regular on-site attendance (3 days a week). Candidates must be willing to commute to Alexandria, VA. Responsibilities

  • Manage an array of campaigns including digital and print marketing, from conception through completion ensuring achievement of project goals within a given timeline
  • Socialize ideas, make recommendations, develop plans, and gather consensus to move forward
  • Write and edit social/email content, banner ads, direct mailers, and activities associated with digital that drive the audience to action.
  • Support the creation and editing of marketing materials with graphic design teams
  • Develop marketing automation campaigns and operations throughout the customer lifecycle
  • Drive programs including social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels
  • Implement performance metrics and tracking tools to measure resultsRequirements
    • Bachelor's Degree or equivalent relevant experience
    • 5+ years of experience in a campaign marketing role
    • Hands-on experience with various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems
    • Experience with Google Analytics, InDesign, HTML, Photoshop, and Adobe Creative Suite software.
    • Excellent analytical skills and a knack for data analysis
    • Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign
    • Demonstrated track record of executing multichannel marketing campaigns to achieve product marketing objectives and support revenue goals
    • Experience working cross-functionally and interacting with senior stakeholders.
    • The ability to code for email highly preferred

Keywords: McKinley Marketing Partners, Inc., Alexandria , Senior Marketing Specialist, Advertising , Alexandria, Virginia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Virginia jobs by following @recnetVA on Twitter!

Alexandria RSS job feeds