Director of Marketing & Communications
Company: Transportation Intermediaries Association
Location: Alexandria
Posted on: August 7, 2022
Job Description:
The Transportation Intermediaries Association (TIA) is the
professional organization of the $214 billion third-party logistics
industry. TIA is the only organization exclusively representing
transportation intermediaries of all disciplines doing business in
domestic and international commerce. TIA is the voice of
transportation intermediaries to shippers, carriers, government
officials and international organizations. TIA is the United States
member of the International Federation of Freight Forwarder
Associations (FIATA).You have high expectations for yourself and
your career. So do we. Imagine what we will achieve together.
You've worked hard to get where you are today. You want your next
step to be the right one. And now you're ready to use your unique
skills, talents and values to achieve great things.
Our business model was implemented to cater not only to clients,
but to create an environment where employees feel valued. Should
you feel that your experiences fit the desired criteria, we would
welcome you to submit your resume for review.We are seeking an
innovative and experienced marketing and communications
professional to lead in the areas of marketing, branding,
communications and public relations. The Director of Marketing and
Communication reports to the VP of Membership and is responsible
for the day-to-day oversight, planning, implementing, and executing
of the organization's strategic marketing plans and communications
efforts to ensure member engagement and growth. Responsible for
marketing and communications strategy that supports advocacy,
membership, education, annual meeting, special events,
publications, professional affairs/policy, products, and services
directed to members, customers, markets and industries. As
Director, you must possess strong leadership and project management
qualities to lead and inspire the marketing team.
RESPONSIBILITIES:
- Develop and manage the marketing, advertising, and
communication efforts for TIA to attract and retain members,
increase sales, and provide members with information they need
- Execute and achieve the sales, marketing, communication, and
branding goals of the Strategic Plan.
- Develop and manage consistent and compelling marketing and
advertising campaigns that generate new members; promote the
Association, its members, and its associated products.
- Work across TIA departments to develop and support marketing
promotion, materials and branding efforts for events, membership,
Services, education, and advocacy
- Develop and execute TIA branding initiatives to members,
associates, shippers, and government related stakeholders
- Establish and manage benchmarks, metrics and timelines
necessary to achieve strategic objectives.
- Work with internal stakeholders to develop core communications
messaging and advocacy. Direct the Association's communications
efforts to members, associates, media and trade press. Efforts
include TIA media (3PL Magazine, Logistics Weekly, the Website, and
social media, podcasts).
- Monitor and disseminate press about TIA members. Facilitate TIA
Communications Committee to work towards Association alignment on
communications goals.
- On an ongoing basis, evaluate effectiveness of strategies,
services, materials, benefits and policies.
- Other duties as assigned
POSITION QUALIFICATIONS AND SKILLS:
- Bachelor's degree in an area with at least 8-10 years of
progressive association experience and/or managing the marketing
function.
- At least 3-5 years in a management capacity. Preferred 10+
years association experience with specific experience working
within and/or managing a marketing function.
- Experience serving as liaison to internal and external
groups.
- Exposure and/or experience to marketing principles and tactics,
-particularly within a multidisciplinary association
environment
- Organized self-starter capable of making independent decisions
affecting the development and implementation of all aspects of
TIA.
- Accurate, detail oriented, and capable of managing multiple
tasks and meeting assigned deadlines.
- Work with and across departments to develop and maintain a
collaborative team relationship
- Provide excellent customer service to all internal and external
stakeholders
- Highly collaborative, team-focused professional with the
ability to communicate effectively with peers and leaders at all
levels and provide exceptional customer service
- Strong organizational skills, the ability to perform a variety
of complex tasks and a wide degree of creativity and latitude.
Experience and ability to plan and accomplish goals
- Flexibility and the ability to multi-task to facilitate
frequent customer inquiries and evolving demands in this busy
industry
- Language Ability: Ability to read, analyze, and interpret
general business periodicals, professional journals, technical
procedures, or governmental regulations. Ability to write reports,
business correspondence, and procedure manuals. -Ability to proof
read and edit reports, journals, and procedure manuals. -Ability to
effectively present information and respond to questions from
groups of managers, members, and the general public.
- Reasoning Ability: Ability to define problems, collect data,
establish facts, and draw valid conclusions. Ability to interpret
an extensive variety of opinions and pull into a concise and
achievable goal.
- Skills: To perform this job successfully, an individual should
have knowledge of word processing software; spreadsheet software;
ability to read financial reports; ability to utilize CRM systems;
and the ability to utilize the iMIS database. Understanding of
social media platforms, HTML, content/inbound marketing, Google
AdWords, Informz, and Adobe Creative Suite.
- Certificates and Licenses: None needed.
- Supervisory Responsibilities: Directly supervises one to two
employees and contractors within the department. Carries out
supervisory responsibilities, in accordance with the TIA Employee
Handbook, TIA Board of Directors Policy Manual and Handbook, and
applicable laws. -Responsibilities include interviewing, making
hiring recommendations, supervising the training of employees;
planning, assigning, and directing work in accordance with the TIA
Strategic Plan; appraising performance; making reward and
discipline recommendations; addressing complaints, and resolving
problems.
- Work Environment: General office conditions.
- Physical Demands: While performing the duties of this job, the
employee is regularly required to sit and use hands to finger,
handle, or feel. The employee is frequently required to talk or
hear. -The employee is occasionally required to stand, walk, reach
with hands and arms, and stoop, kneel, crouch, or crawl. -The
employee must occasionally lift and/or move up to 25 pounds.
-Specific vision abilities required by this job include close
vision.
- Travel: To perform this job successfully, an individual may be
required to travel, including travel over weekends.
The above job description is not intended to be an all-inclusive
list of duties and standards of the position. -Incumbents will
follow any other instructions, and perform any other related
duties, as assigned by their supervisor. -NOTES:
Additional Salary Information: Compensation included health
benefits and employer matching 401(K).
Keywords: Transportation Intermediaries Association, Alexandria , Director of Marketing & Communications, Advertising , Alexandria, Virginia
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