Regional Leader, Field Marketing
Company: Raising Cane's
Location: Alexandria
Posted on: June 26, 2022
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Job Description:
Overview:Restaurants will always be the center of our business.
As we strive to achieve Raising Cane's Vision, we leverage multiple
partnerships to expand our global footprint while maintaining a
local presence & identity through great teamwork! In addition, to
Vendors, Franchise and RSO Partners, Restaurant Support Business
Unit Team Partners & Crewmembers are critical to our success!
At Raising Cane's, we support our Restaurants with both Business
Unit & RSO support. Our commitment & dedication to Restaurant
support is a competitive advantage! Business Unit Support
Crewmembers are aligned to a specific Business Unit defined as
either a Region, Market or Area. The Business Unit Teams are
comprised of Support Crewmembers who are functional experts in
various disciplines. The various Support Departments or Functions
are led by best-in-class experts. The RSO Support Department /
Functional leader is responsible for the hiring, training,
personnel management, development & functional routines for the
Business Unit Crewmembers.
Responsibilities:Role Description:
Restaurant Marketing is the implementation of the Raising Cane's
brand and Marketing Strategy. At Cane's, Restaurant Marketing is
executed through localized "Caniac" (Grass-Roots or Neighborhood)
Marketing, Media & Public Relations, Sponsorships (paid
partnerships with "for profit" organizations) and Active Community
Involvement initiatives (paid & non-pad partnerships with
"non-profit" organizations).
The Regional Leader of Marketing (RLM) will lead the development
and execution of Restaurant, DMA & Regional level marketing plans
that are aligned to brand standards and designed to achieve
Business Unit goals. In addition to consistently driving Customer
traffic, goals will include establishing a strong brand with clear
market positioning to increase brand loyalty. The RLM will be
responsible to evaluate the effectiveness of marketing strategies,
tactics & programs and provide feedback, collaborate with the RSO
(Restaurant Support Office) Marketing function to influence the
evolution of programs, systems & processes.
The Business Unit Leader will lead & direct the Business Unit Team.
With alignment from Department / Function leaders, the Business
Unit Leaders will determine & direct the day to day priorities of
Business Unit Crewmembers. The Business Unit Leader will set
priorities & goals for the Business Unit Team that are aligned to
Company objectives & plans so there is a singular message and
clarity in priorities for the entire Business Unit Team. The
Business Unit Crewmembers will leverage their functional expertise
to develop strategies, tactics and plans that help the Business
Unit achieve its' goals.
Required Core Competencies:
Primary Responsibility - Support Restaurants
Qualifications:
Keywords: Raising Cane's, Alexandria , Regional Leader, Field Marketing, Advertising , Alexandria, Virginia
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