Senior Product Marketing Specialist

Company: McKinley Marketing Partners, an Inc. 5000 Company
Location: Alexandria
Posted on: June 25, 2022

Job Description:

Our client is searching for an adaptable and detail-oriented senior marketing product specialist to join their growing team. You will be responsible for creating marketing campaigns and tactics from ideation through distribution. This position brings marketing strategies to life by producing campaign assets, driving go-to-market tactics, and optimizing campaign performance. This position will require on-site attendance 3 days a week. Mondays and Fridays are remote. Candidates must be willing to commute to Alexandria, VA. Responsibilities:

• Leverage strong copywriting skills and an innate ability to convey value, to drive engagement from targeted audience segments.
• Create customized marketing and collateral materials from the basis of the existing brand and creative assets.
• Leverage demand generation best practices to optimize messaging and campaign assets across the full buyers' journey
• Drive the planning and distribution of campaign assets via a variety of channels, including email, direct mail, collateral and digital advertising.
• Monitor, analyze, and report on campaign performance.Requirements:
  • Bachelor's Degree or equivalent relevant experience
  • 5+ years of experience in a campaign marketing role
  • Knowledge in B2B and B2C Marketing
  • Experience marketing SaaS products
  • Industry experience in large/trade membership associations
  • Hands-on experience designing and executing complex email campaigns to a large audience via a major marketing automation platform (Marketo, Pardot, Elouqa, etc.).
  • Experience working cross-functionally and interacting with senior stakeholders.
  • The ability to code for email highly preferred

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