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Email Marketing Specialist

Company: Aquent
Location: Alexandria
Posted on: November 23, 2021

Job Description:


POSITION SUMMARY

The Email Marketing Specialist will be responsible for the successful production, management, and deployment of outbound email campaigns, managing contact lists and suggesting segmentation strategies, and providing guidance in email best practices to stakeholders across the company.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
--- Manage email calendar daily
--- Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
--- Brainstorming and application of logistical email knowledge to marketing campaigns.
--- Managing list segmentation, direct mail lists, list QA, list cleansing
--- Deploy, track and report on email campaigns and related follow-up campaigns
--- Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
--- Manage the end-to-end email QA process
--- Work closely with internal departments in the creation and implementation of email campaigns and projects
--- Build workflows to automate the email sending process and audience segments


TOP 3 THINGS YOU WANT TO SEE ON A RESUME:


--- In-depth experience with HUBSPOT, including producing emails, using campaigns, building workflows, setting up forms, and analytics in fast-paced environment
--- Excellent communication and time-management skills, as well as organization and project management skills
--- Automation would be great (not a must have)
--- Integration would be ideal (not a must have)


EXAMPLE OF A DELIVERABLE THEY'D BE WORKING ON:

TOOLS/MUST HAVES:

QUALIFICATIONS

Knowledge
--- In-depth experience with HUBSPOT, including producing emails, using campaigns, building workflows, setting up forms, and analytics.
--- A degree in business administration, marketing, or a related field, is preferred.

Skills and Abilities

--- Knowledgeable of the aspects of email marketing including delivery, analysis, legislation, authentication/ reputation systems, and general industry trends and metrics.
--- Ability to successfully code, QA, and deploy outbound email campaigns at a fast pace
--- Extensive understanding of email best practices, CAN-SPAM laws
--- Experience with A/B testing, analysis, and reporting
--- Experience with dynamically scripted emails
--- Smartsheets experience preferred

Experience
--- 3-5 years experience working in email production
--- Excellent time-management skills, organization and project management skills
--- Strong communication skills
--- Strong copyediting skills
--- Ability to quickly identify and address operational and process issues
--- Experience with responsive design for email
--- 1+ years experience with Hubspot.

WORK ENVIRONMENT
--- Normal demands are associated with a deadline-driven office environment.
--- Ability to communicate and exchange information with others.
--- Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

Keywords: Aquent, Alexandria , Email Marketing Specialist, Advertising , Alexandria, Virginia

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