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Director of Marketing and Social Media

Company: Windows Catering Company
Location: Alexandria
Posted on: April 9, 2021

Job Description:

Responsible for developing, implementing, executing, and managing the strategic marketing initiatives for the sales team as well as lead development initiatives in order to meet company targets for growth, retention, and profitability.Corporate Marketing:

  • Oversee administration and relevant reporting and planning systems pertaining to sales and marketing activities
    • Develops the appropriate marketing organization that aligns with the company's strategic direction and goals
      • Define and direct marketing programs for demand creation, lead generation, and for lead tracking and management
        • Actively participate in increasing the company's visibility in target industry and markets through networking, event attendance, participation in industry organizations, and developing high-value opportunities and business connections
          • Work closely with the Sales team to develop and manage strategies and programs that complement business development success and customer retention
            • Manage all marketing activities
              • Research, analyze, and report on marketplace trends and competitors
                • Set specific marketing goals
                  • Generate innovative ideas to promote our products and servicesSocial Media:Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.
                    • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
                      • Ensures brand consistency in marketing and social media messages
                        • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
                          • Reports progress to senior management
                            • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
                              • Researches and monitors activity of company competitors
                                • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages Skills and Qualifications:
                                  • Bachelor's Degree in Marketing, Business Administration or related degree
                                    • 5+ years of experience in related fields across several functional areas including sales, marketing, customer service, administration, and finance
                                      • Hospitality Experience is a plus
                                        • Working knowledge of Adobe Creative Suite - specifically inDesign. Illustrator and/or Photoshop
                                          • Strong knowledge of traditional marketing, digital marketing, content marketing and
                                          • strategy
                                            • Communication - Able to communicate and motivate effectively via oral conversation and written media
                                              • Business and Selling Skills: Must be an excellent face-to face, verbal and written communicator
                                                • Tenacious - Ability to hold steadfast and complete a goal
                                                  • Strong relationship/client management skills Compensation: Base salary plus bonus based on Marketing success.

Keywords: Windows Catering Company, Alexandria , Director of Marketing and Social Media, Advertising , Alexandria, Virginia

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