Marketing and Community Relations Director

Company: FC Angels
Location: Fredericksburg
Posted on: April 9, 2021

Job Description:

Overview: Visiting Angels is one of the most highly rated home care operators in the US, providing the Activities of Daily Living for elderly that wish to stay in the comfort of their own home. Additionally, Visiting Angels is pioneering the use of voice technology to support care of our clients and partners in the community. See link at: https://vimeo.com/322750219Job Summary: There are two functions associated with this position. The primary area of management and execution of this position is in developing referral partners by ensuring the company is portrayed as a strategic partner to the community referral sources (Home Health, Hospice, Hospitals, GCM's, ALF and ILFs). The second function is prospect lead to conversion management. This activity manages contact with potential clients from initial lead prospecting with the company through the contractual agreement for services being signed.Qualifications: This position requires an individual who possesses a strong drive to build relationships, close leads and increase the agency's client base. A person who cares about providing a high level of service to elderly clients with varying degrees of understanding of what they need in the way of service levels.The individual must understand the health concerns of elderly clients and the business models of referral partners. The individual must be able to perform responsibilities with minimal supervision and must possess a high degree of initiative and the ability to organize and prioritize responsibilities.Required skills include:Verbal good communication skills, appropriate language and an understanding of basic medical terminology, must be easily understood when speaking.Computer must have good computer skills, be able to input data and use various software programs such as; Word, PowerPoint, Google, Hubspot CRM and other programs that may be introduced to the company. Software training will be provided for proprietary software, but the position requires someone with the ability to learn the technology changes.Presentation: Must be an ambassador of our brand to the community.General Duties and Responsibilities1. Ensure all clients are called back immediately upon reception of a lead. Inaddition, calls all inquiries on a weekly basis to sell our services and obtain an in-home assessment appointment. Follows up on internet inquiries the same daythey are received. If the client cannot be reached during business hours, calls willbe made after hours or on weekends. All leads are inputted into our CRM system for ongoing communications.Expectation: To ensure at least 50% of the leads we receive close. To ensure that 90% of the home assessments close.2. Visit clients homes and discuss all aspects of Visiting Angels services pertainingto that potential client. All initial visits will focus on the client's needs, what theclient likes to do, and the type of caregiver the client would enjoy having withthem.3. Develop and execute a local community partner plan that involved significant outreach (60-70% of the position will be in the field meeting and presenting to community partners.). All activities tracked for measurement and bonus calculation.4. Maintain a list of all new clients and track conversion rates, calls and sources.Track all closed cases. Complete all follow up procedures as outlined in thecompanys policies. Help the Staffing Coordinator confirm new clientassignments, including the introduction of the client to the caregiver.5. Works closely with the nursing staff to ensure initial assessments are scheduled.Prepares binder notebooks for the clients home with directions and forms for thecaregiver. Consults with the Staffing Coordinator to ensure that the proper levelof care is being delivered. Works to provide solutions to clients needs includingproviding lockboxes, phone alert systems and home delivery of personal care.Visits current clients in the hospital/rehab/nursing home to check up on them andmaybe take them a gift.6. When service has ended for a client, prepare discharge paperwork including aletter to the family with the caregiver evaluation survey. Periodically updates theClient Emergency Planning Forms notebook. Attends weekly staff meetingsand reports on hours serviced and conversion rates.7. Attend symposiums and expos to promote our services, includingordering/suggesting promotional items. Distribute brochures and other marketingmaterials to hospitals, nursing homes, doctors offices, 55+ housing areas, etc.Also, acknowledging the same with a gift for their referral. Contacting and providingads to newspapers and newsletters for publication. Help keep the companys websiteup to date with additions of current news.8. Understand and comply with all HIPAA guidelines as taught and attend yearlyHIPAA update meetings.9. Support our technology rollout of Constant Companion / Alexa in the marketplace. Qualifications: Sales experience a requirement, experience in Senior or Health Care a significant plus. Benefits: The position includes a sales commission bonus in addition to salary. We offer 401K, PTO, company vehicle to use during business hours, cell phone and healthcare stipend. PM19 PI133386533

Keywords: FC Angels, Alexandria , Marketing and Community Relations Director, Advertising , Fredericksburg, Virginia