Marketing and Community Relations Director
Company: FC Angels
Location: Fredericksburg
Posted on: April 9, 2021
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Job Description:
Overview: Visiting Angels is one of the most highly rated home
care operators in the US, providing the Activities of Daily Living
for elderly that wish to stay in the comfort of their own home.
Additionally, Visiting Angels is pioneering the use of voice
technology to support care of our clients and partners in the
community. See link at: https://vimeo.com/322750219Job Summary:
There are two functions associated with this position. The primary
area of management and execution of this position is in developing
referral partners by ensuring the company is portrayed as a
strategic partner to the community referral sources (Home Health,
Hospice, Hospitals, GCM's, ALF and ILFs). The second function is
prospect lead to conversion management. This activity manages
contact with potential clients from initial lead prospecting with
the company through the contractual agreement for services being
signed.Qualifications: This position requires an individual who
possesses a strong drive to build relationships, close leads and
increase the agency's client base. A person who cares about
providing a high level of service to elderly clients with varying
degrees of understanding of what they need in the way of service
levels.The individual must understand the health concerns of
elderly clients and the business models of referral partners. The
individual must be able to perform responsibilities with minimal
supervision and must possess a high degree of initiative and the
ability to organize and prioritize responsibilities.Required skills
include:Verbal good communication skills, appropriate language and
an understanding of basic medical terminology, must be easily
understood when speaking.Computer must have good computer skills,
be able to input data and use various software programs such as;
Word, PowerPoint, Google, Hubspot CRM and other programs that may
be introduced to the company. Software training will be provided
for proprietary software, but the position requires someone with
the ability to learn the technology changes.Presentation: Must be
an ambassador of our brand to the community.General Duties and
Responsibilities1. Ensure all clients are called back immediately
upon reception of a lead. Inaddition, calls all inquiries on a
weekly basis to sell our services and obtain an in-home assessment
appointment. Follows up on internet inquiries the same daythey are
received. If the client cannot be reached during business hours,
calls willbe made after hours or on weekends. All leads are
inputted into our CRM system for ongoing
communications.Expectation: To ensure at least 50% of the leads we
receive close. To ensure that 90% of the home assessments close.2.
Visit clients homes and discuss all aspects of Visiting Angels
services pertainingto that potential client. All initial visits
will focus on the client's needs, what theclient likes to do, and
the type of caregiver the client would enjoy having withthem.3.
Develop and execute a local community partner plan that involved
significant outreach (60-70% of the position will be in the field
meeting and presenting to community partners.). All activities
tracked for measurement and bonus calculation.4. Maintain a list of
all new clients and track conversion rates, calls and sources.Track
all closed cases. Complete all follow up procedures as outlined in
thecompanys policies. Help the Staffing Coordinator confirm new
clientassignments, including the introduction of the client to the
caregiver.5. Works closely with the nursing staff to ensure initial
assessments are scheduled.Prepares binder notebooks for the clients
home with directions and forms for thecaregiver. Consults with the
Staffing Coordinator to ensure that the proper levelof care is
being delivered. Works to provide solutions to clients needs
includingproviding lockboxes, phone alert systems and home delivery
of personal care.Visits current clients in the
hospital/rehab/nursing home to check up on them andmaybe take them
a gift.6. When service has ended for a client, prepare discharge
paperwork including aletter to the family with the caregiver
evaluation survey. Periodically updates theClient Emergency
Planning Forms notebook. Attends weekly staff meetingsand reports
on hours serviced and conversion rates.7. Attend symposiums and
expos to promote our services, includingordering/suggesting
promotional items. Distribute brochures and other
marketingmaterials to hospitals, nursing homes, doctors offices,
55+ housing areas, etc.Also, acknowledging the same with a gift for
their referral. Contacting and providingads to newspapers and
newsletters for publication. Help keep the companys websiteup to
date with additions of current news.8. Understand and comply with
all HIPAA guidelines as taught and attend yearlyHIPAA update
meetings.9. Support our technology rollout of Constant Companion /
Alexa in the marketplace. Qualifications: Sales experience a
requirement, experience in Senior or Health Care a significant
plus. Benefits: The position includes a sales commission bonus in
addition to salary. We offer 401K, PTO, company vehicle to use
during business hours, cell phone and healthcare stipend. PM19
PI133386533
Keywords: FC Angels, Alexandria , Marketing and Community Relations Director, Advertising , Fredericksburg, Virginia
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