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Job Description - Marketing Operations Associate (Contractor) (SAN0103)

Company: CTI Education Group
Location: California
Posted on: February 25, 2021

Job Description:

Job Description - Marketing Operations Associate (Contractor) (SAN0103) Job Description Marketing Operations Associate (Contractor) - SAN0103 Description CooperVision, a division of CooperCompanies (NYSE:COO),is one of the world's leading manufacturers of soft contact lenses. The Companyproduces a full array of daily disposable, two-week and monthly contact lenses,all featuring advanced materials and optics. CooperVision has a strong heritageof solving the toughest vision challenges such as astigmatism, presbyopia andchildhood myopia; and offers the most complete collection of spherical, toricand multifocal products available. Through a combination of innovative productsand focused practitioner support, the company brings a refreshing perspectiveto the marketplace, creating real advantages for customers and wearers. Formore information, visit www.coopervision.com Job Summary: The Marketing Data Operations Specialist will support themarketing function with [program.campaign.contact] data management, assist withresearching issues and providing solutions to marketing program related dataanomalies. The role will be the de facto marketing data expert,informing decisions on segmentation and targeting, and the resultant datarequirements, based on the input of stakeholders in order to holisticallyunderstand marketing initiative goals and offer smart, trackable solutions. This role requires an ability to problem solve as well asunderstand the interrelationship of multi-step processes and how thoseprocesses connect operational practices and business goals. Essential Functions & Accountabilities:

  • Work closely with Salesforce Administrator toensure marketing automation data is being properly collected and connected inour software systems
  • Responsible for synchronizing data updatesbetween Salesforce and Marketing Cloud to include but not limited to:
  • Maintainlead data integrity in Marketing Cloud through its integration withSalesforce.com.
  • EnsuringLeads/Contacts have lead/campaign source, titles, emails
  • Reportingon and cleaning duplicate leads/contacts
  • Assistin the resolution of duplicate or incomplete lead and contact data
  • Present recommendations to marketing managers ondata segmentation and lead generation strategies.
  • Proactively monitor key metrics includingdelivery and standard metrics such as deliverability, unsubscribe rate, andparticipation.
  • Assemble, build and maintain dashboards andreports, from campaign to reporting to measure marketing performance.
  • Procure and import data from outside sources andensure it is properly segmented for targeting purposes.
  • Organize and update relevant data across multipleplatforms (Baan, SFDC, Marketing Cloud, Customer MDM, Oracle (future)), workingwith IT to ensure required connectivity for the CRM and Marketing AutomationPlatforms to other CVI platforms.
  • Perform various data quality checks, includinginvestigation and remediation steps.
  • Assist in quality assurance of targeted emails,ensuring accuracy of all links, images, subject lines, and list segments.
  • Document data flows and standard campaignoperating procedures to determine areas of improvement and identify bottlenecksin the sales process that supports marketing campaigns.
  • Review Marketing campaigns to ensure process isfollowed, data is integrating as expected and anomalies or discrepancies indata are reconciled and corrected.
  • Provide general marketing operations support asneeded
  • As business needs dictate, works extended hoursto complete project deliverables. Qualifications Knowledge, Skills and Abilities:
    • Analytical experience with high aptitude forresearch, analysis, and problem solving a must.
    • Resolves simple- to medium-complexity systemproblems in alignment with data management practices.
    • Ability to work at a very detailed level andperform to a high level of accuracy in all tasks.
    • Demonstrated ability to interpret dataprocessing results.
    • Keep pace with marketing industry trends.
    • Proficiency with Microsoft Office, withknowledge of and experience with handling large datasets in MicrosoftExcel.
    • Ability to execute tasks in a fast-paced anddynamic environment. Readily adjusts tochanges in workload, priorities, and timelines.
    • Ability to follow procedures andproduce/maintain supporting documentation.
    • Ability to work independently.
    • Normal office environment with periods ofprolonged sitting.
    • Sedentary to light physical effort necessary toperform the job.
    • Flexibility to work across time zones. Experience:
      • 6 months to 2 years of experience working withmarketing automation platforms (Salesforce Marketing Cloud preferred)
      • Good understanding of data management, marketingcampaign execution, marketing analytics, general marketing or similarexperience.
      • Experience with Salesforce.com required
      • Experience with data entry and data managementsystems.
      • Experience working in a cross-functional, team-oriented,collaborative environment.
      • Experience in Contact Lens or healthcareindustry a plus. Education:
        • Bachelor's Degree (four-year college ortechnical school) Required, Field of Study: Business, marketing, economics,computer science, statistics or related field.
        • Certified Marketing Cloud Email Specialist,preferred but not required. Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran

Keywords: CTI Education Group, Alexandria , Job Description - Marketing Operations Associate (Contractor) (SAN0103), Advertising , California, Virginia

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