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Marketing & Communications Manager

Company: APCO International
Location: Alexandria
Posted on: October 9, 2020

Job Description:

We are seeking a MARKETING AND COMMUNICATIONS MANAGER to join our team! You will be responsible for supporting APCO's communications and marketing efforts associated with elevating the organization's profile within emergency communications. The ideal candidate will create and execute strategies that promote the organization's programs and services while developing and implementing communications plans and related promotional collateral.

Responsibilities:

Oversees, plans, coordinates, implements and tracks strategic marketing campaigns


Conceives and/or designs marketing collateral for promotion of association's products, services and events


Prepares and executes direct mail, email and social media marketing campaigns


Evaluates the effectiveness of various marketing campaigns and identifies market segments that can/will drive the growth of the association


Serves as liaison for outside vendors


Serves as liaison with assigned committees


Coordinates with the editor on the production of the magazine, including art selection and editing


Assists with creating and editing various electronic newsletters


Manages webinars, which includes set up, marketing and moderating


Coordinates with external partner organizations to implement trade agreements and oversees the shipping of marketing collateral and the APCO booth in accordance to the trade agreements

Core Competencies/Skills

Establish and maintain effective, collaborative working relationships with other staff and leadership
Support and advance the vision and strategic goals of the association
Work well under pressure, to meet deadlines while making sound decisions, and able to accommodate shifting priorities
PandoLogic.Category: Marketing & Biz Dev, Keywords: MARCOM Manager

Keywords: APCO International, Alexandria , Marketing & Communications Manager, Advertising , Alexandria, Virginia

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