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Paid Media Buyer

Company: Sparks Group
Location: Alexandria
Posted on: May 24, 2020

Job Description:

Paid Media Buyer /Company: Sparks Group is seeking a Paid Media Buyer to join a rapidly growing financial services firm located in Alexandria, VA. As a Paid Media Buyer, you will be responsible for owning all elements of the digital customer acquisition marketing budget, from prospect acquisition to conversion via paid ad placements within platforms like Facebook, Google Ads, Bing, Yahoo Gemini, Taboola, Outbrain, Dianomi, Criteo, etc. In this role, you will be responsible for identifying, creating, and scaling cost-effective customer acquisition campaigns across several new and established marketing audiences. You will develop advertising campaigns, help produce creative assets, identify and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage a significant marketing budget to achieve company goals. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Paid Media Buyer Responsibilities: Own highly visible customer acquisition campaigns including responsibility for headlines and landing pages, scheduling and testing. Measure and analyze performance, and identify new opportunities based on customer and business data. Develop strategic marketing plans for various content marketing channels. Paid media may include display ads, search, email, native, and social media channels. Assess and develop new digital advertising opportunities. Implement and continually test new creative messaging, landing pages, campaigns, and tools. Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences. Paid Media Buyer Qualifications/Background Profile: 3 years' experience in a performance marketing role. Strong understanding of online marketing channels such as social media marketing, display advertising, search engine marketing, and native advertising. Experience with many of the large ad platforms: Facebook, Google Adwords and GDN, Bing, Yahoo Gemini, Taboola, Outbrain, Dianomi, Criteo, etc. In addition to digital, experience with traditional paid media is highly preferred. Well-versed in direct-response marketing principles and methodologies. Proven track record of successful online marketing campaigns and experiments, owning campaign performance and adjusting tactics to meet objectives and budgets. Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance. Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs. Experience running your own P&L, having owned marketing budgets and revenue goals of significant scale. Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team. Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Keywords: Sparks Group, Alexandria , Paid Media Buyer, Advertising , Alexandria, Virginia

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